Doja Cat Debuts Her First Apparel Line Dubbed It's Giving
Kanesa D — August 22, 2022 — Pop Culture
References: itsgivingwebsite & hypebae
Doja Cat has launched her first clothing line and label dubbed ‘It’s Giving.’ The limited edition range includes crop tops, a kitten graphic shirt, and logo tees, while those who prefer cozier silhouettes can shop the sweatsuit sets, socks, and trucker caps. The ‘It’s Giving’ collection also features more risqué selections like ‘YES’ G-Strings and jock straps, and carrying options like tote bags.
When it comes to headwear, the ‘I Heart It’s Giving Trucker Hat’ comes in two chocolate brown and tomato red colorways. The collection is completed with an ‘it’s giving’ sticker in blue and pink glitter. Doja Cat recently modeled the collection on an outing ahead of the collection's debut.
The first drop from It’s Giving is now available online for preorder, with shipping commencing September 30.
Image Credit: It's Giving
When it comes to headwear, the ‘I Heart It’s Giving Trucker Hat’ comes in two chocolate brown and tomato red colorways. The collection is completed with an ‘it’s giving’ sticker in blue and pink glitter. Doja Cat recently modeled the collection on an outing ahead of the collection's debut.
The first drop from It’s Giving is now available online for preorder, with shipping commencing September 30.
Image Credit: It's Giving
Trend Themes
1. Celebrity Apparel Lines - More celebrities are launching their own clothing lines, providing disruptive innovation opportunities for the fashion industry.
2. Limited Edition Collections - Limited edition collections are a growing trend in retail, creating opportunities for retailers to tap into consumer demand for exclusive products.
3. Risqué Selections - Brands that offer unconventional and risqué selections are gaining popularity, indicating opportunities for businesses to explore edgier product offerings.
Industry Implications
1. Fashion Retail - Fashion retailers can explore opportunities in launching limited edition collections and making celebrity collaboration deals.
2. Adult Apparel - Opportunities exist for adult apparel businesses to offer unconventional and risqué selections, catering to younger generations who embrace individuality and self-expression.
3. Merchandise Licensing - Licensing companies can explore opportunities by partnering with celebrities to launch their own clothing lines and exclusive merchandise.
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