Intel/Toshiba's 'It Has To Be Tonight' Episode is Heart-Wrenching
Taylor Keefe — August 30, 2012 — Pop Culture
Presented by Ultrabook™ Inspired by Intel®.
Intel and Toshiba’s social film The Beauty Inside continues with a third installment titled ‘It Has To Be Tonight.’ Picking up where the last episode left off, the film’s lead character, Alex, continues to pursue his interest in Leah.
Unlike the previous episode of The Beauty Inside series, It Has To Be Tonight features four user-generated video clips, and shows Alex’s confidence due to the fact that he’s woken up as an attractive twenty-something male (played by Matthew Gray Gubler). Alex says, “Being good looking opens doors, no matter who you are.” With his newfound confidence, Alex manages to get a date with Leah, stating, “It has to be tonight,” knowing that he will not have the same physical features the next morning.
Similar to the previous episode, viewers are left with a cliffhanger ending, and are unaware of which direction the story will head next.
Don’t forget to tune in to next week’s episode, and be sure to submit your videos to The Beauty Inside’s Facebook page for your chance at starring alongside some of Hollywood’s most talented young actors.
Intel and Toshiba’s social film The Beauty Inside continues with a third installment titled ‘It Has To Be Tonight.’ Picking up where the last episode left off, the film’s lead character, Alex, continues to pursue his interest in Leah.
Unlike the previous episode of The Beauty Inside series, It Has To Be Tonight features four user-generated video clips, and shows Alex’s confidence due to the fact that he’s woken up as an attractive twenty-something male (played by Matthew Gray Gubler). Alex says, “Being good looking opens doors, no matter who you are.” With his newfound confidence, Alex manages to get a date with Leah, stating, “It has to be tonight,” knowing that he will not have the same physical features the next morning.
Similar to the previous episode, viewers are left with a cliffhanger ending, and are unaware of which direction the story will head next.
Don’t forget to tune in to next week’s episode, and be sure to submit your videos to The Beauty Inside’s Facebook page for your chance at starring alongside some of Hollywood’s most talented young actors.
Trend Themes
1. User-generated Video Clips - The inclusion of user-generated video clips in the film opens up opportunities for incorporating user-generated content into storytelling and marketing campaigns.
2. Social Films - The popularity of social films presents opportunities for brands to create engaging and interactive content that resonates with audiences.
3. Cliffhanger Endings - Leaving viewers with a cliffhanger ending encourages anticipation and engagement, providing opportunities for brands to create serialized content that keeps audiences coming back for more.
Industry Implications
1. Film Production - The use of user-generated content and interactive storytelling in social films disrupts traditional film production methods and offers new avenues for collaboration with audiences.
2. Marketing and Advertising - Integrating user-generated content and cliffhanger endings into marketing and advertising campaigns allows brands to create more immersive and captivating experiences for their customers.
3. Entertainment and Media - The rise of social films and serialized content presents disruptive innovation opportunities in the entertainment and media industry, transforming the way stories are told and consumed.
6.6
Score
Popularity
Activity
Freshness
