IT Cosmetics' Skincare Serums Help to Address Common Concerns
Laura McQuarrie — July 20, 2021 — Fashion
References: itcosmetics & newbeauty
Inspired by consumers, IT Cosmetics created a collection of four skincare serums that leverage the expertise of leading dermatologists and plastic surgeons. Each of the four new skincare serums focuses on a single hero ingredient and targets common concerns related to fine lines, dark spots, dullness or pores.
There's the Bye Bye Lines Hyaluronic Acid Serum, Bye Bye Dullness Vitamin C Serum, Bye Bye Pores Glycolic Acid Serum and Bye Bye Dark Spots Niacinamide Serum in the collection, each of which can be used all-over or on targeted areas. With this solution, the brand helps to acknowledge that people are often looking for ways to treat two skin issues at once. However, due to the strength of some of the ingredients used, it's important to be mindful when combining the different formulas.
There's the Bye Bye Lines Hyaluronic Acid Serum, Bye Bye Dullness Vitamin C Serum, Bye Bye Pores Glycolic Acid Serum and Bye Bye Dark Spots Niacinamide Serum in the collection, each of which can be used all-over or on targeted areas. With this solution, the brand helps to acknowledge that people are often looking for ways to treat two skin issues at once. However, due to the strength of some of the ingredients used, it's important to be mindful when combining the different formulas.
Trend Themes
1. Targeted Skincare Serums - More companies will create specialized skincare products that target specific concerns, taking inspiration from IT Cosmetics' new collection.
2. Ingredient-specific Formulas - Skincare brands will turn to hero ingredients to create effective and efficient skincare products as seen in the IT Cosmetics collection.
3. Two-in-one Solutions - Consumers will seek out products that address multiple concerns at once, prompting brands to provide products that perform dual functions.
Industry Implications
1. Skincare - The skincare industry will continue to see growth in specialized products and hero ingredient-based formulas.
2. Beauty Retail - As targeted facials serums become more popular, beauty retailers may see a surge in sales and demand for these products.
3. Beauty Technology - Advancements in beauty tech will allow skincare brands to create even more effective and targeted formulas, leveraging unique ingredients and innovative delivery systems.
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