Zin Cleverly Acknowledges the iPhone Bendgate Issues
Laura McQuarrie — September 27, 2014 — Tech
References: zinpilates & coloribus
Over the last few days there has been a lot of talk surrounding the "iPhone Bendgate," and brands all over the world are piping up in response, whether it involves a product or service related to technology or not. The scandal involves claims of the iPhone 6 Plus warping, just from being placed in a pocket, or by applying a little force with your own two hands. In this case, the print ad for Zin Pilates and yoga pokes fun of the bending phone, noting that it's a skill rather than a fault.
The bendy fitness ad makes it seem like that even if something as unlikely as a rigid phone can bend, so can anyone who considers themselves to be as stiff as a board.
The bendy fitness ad makes it seem like that even if something as unlikely as a rigid phone can bend, so can anyone who considers themselves to be as stiff as a board.
Trend Themes
1. Phone Yoga Trend - Opportunity to develop innovative yoga practices using smartphones as a key tool for flexibility and strength training.
2. Brands Responding to Iphone Bendgate Trend - Opportunity for brands to leverage the iPhone Bendgate scandal for creative marketing campaigns and product offerings.
3. Humor in Advertising Trend - Opportunity to incorporate humor and satire into advertising campaigns to create memorable and relatable content.
Industry Implications
1. Fitness and Wellness Industry - Opportunity to develop fitness apps and programs that combine yoga and smartphone usage for flexibility training.
2. Marketing and Advertising Industry - Opportunity for advertising agencies to create campaigns that tap into current trends and consumer conversations, like the iPhone Bendgate scandal.
3. Technology Industry - Opportunity for smartphone manufacturers to address the iPhone Bendgate issues and develop more durable and flexible phone designs.
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