This iPhone 6 Bending Spoof Turns a Flaw into a Best Feature
Laura McQuarrie — September 27, 2014 — Pop Culture
References: businessinsider & cnet
There are a few phones that have been deliberately released with curved designs, but the iPhone 6 bending incident was not intentional. The "Bendgate" has been creating a lot of conversation online lately, and with it, some parodies of this flaw in the phone's design.
This particular spoof takes the form of an Apple product page, introducing a new feature called "Flex." Although there are users who have reported that regular use of their phones has caused the devices to bend under pressure—an undesirable feature—this funny Apple parody makes it seem like the hippest and newest thing. The fake product description notes that a "Patent aluminum alloy lets users create a more enjoyable viewing experience by molding the iPhone," which makes the phone seem like it's made from something extremely malleable, like clay.
This particular spoof takes the form of an Apple product page, introducing a new feature called "Flex." Although there are users who have reported that regular use of their phones has caused the devices to bend under pressure—an undesirable feature—this funny Apple parody makes it seem like the hippest and newest thing. The fake product description notes that a "Patent aluminum alloy lets users create a more enjoyable viewing experience by molding the iPhone," which makes the phone seem like it's made from something extremely malleable, like clay.
Trend Themes
1. Curved Designs - Disruptive innovation opportunity: Explore the development of intentionally curved designs in phones to create unique and visually appealing products.
2. Parody Marketing - Disruptive innovation opportunity: Utilize parody marketing strategies to turn product flaws into desirable and humorous features, engaging consumers through humor.
3. Material Innovation - Disruptive innovation opportunity: Research and develop new materials, such as a malleable alloy, that can be used in phone manufacturing to offer enhanced user experiences and capabilities.
Industry Implications
1. Technology - Disruptive innovation opportunity: Explore innovative designs and materials in the technology industry to create phones that stand out and offer improved functionality.
2. Marketing - Disruptive innovation opportunity: Incorporate parody marketing techniques to promote products and services, effectively engaging consumers and positioning brands in unique ways.
3. Material Science - Disruptive innovation opportunity: Focus on material science research and development to create new and revolutionary materials that can be applied across various industries, including phone manufacturing.
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