'iPhone 3G vs Solar Death Ray' Shows the Phone's Lasting Power
Vittoria Natarelli — July 1, 2010 — Pop Culture
With the new iPhone being released in stores, the 'iPhone 3G vs Solar Death Ray' video is one pair's creative way of saying goodbye to their iPhone 3G.
Why anyone has a magnifying contraption in their backyard such as this one is beyond me, but it proved essential for this experiment. While the iPhone was playing MGMT, the boys stuck the gadget under the Solar Death Ray for its ultimate demise. The iPhone 3G lasted a considerable amount of time considering the heat (and being on fire); note how long you are able to hear music. 'iPhone 3G vs Solar Death Ray' is a creative way to move on.
Why anyone has a magnifying contraption in their backyard such as this one is beyond me, but it proved essential for this experiment. While the iPhone was playing MGMT, the boys stuck the gadget under the Solar Death Ray for its ultimate demise. The iPhone 3G lasted a considerable amount of time considering the heat (and being on fire); note how long you are able to hear music. 'iPhone 3G vs Solar Death Ray' is a creative way to move on.
Trend Themes
1. Creative Destruction - The rise of creative destruction presents opportunities for innovators to introduce disruptive products or services that outpace established offerings.
2. Influence of User-generated Content - User-generated content has the potential to sway consumer preferences and can be leveraged by marketers to influence trends and purchasing decisions.
3. Sustainability in Technology - Developing sustainable technology can provide a competitive edge for businesses and benefit the environment.
Industry Implications
1. Consumer Electronics - The consumer electronics industry is ripe for innovation amidst rising demand for sustainable and eco-friendly products especially with the release of new devices.
2. Marketing - Marketing firms can make use of user-generated content to influence and shape consumer trends that could create new industry segments with innovative products or services.
3. Renewable Energy - Renewable Energy industry can leverage sustainable technologies to provide eco-friendly solutions that benefit both consumers and the planet.
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