French Street Artist Invader Takes on Brazil With Amazing Effects
Omar Yusuf — September 11, 2011 — Art & Design
References: quaseconcreto.wordpress & trendpool
Despite enjoying worldwide celebrity, the French street artist known as Invader has managed to avoid direct media attention and maintain complete anonymity. What we do know, however, is that he most recently 'invaded' Sao Paolo and distributed maps on where to find his retro creations.
The pieces are part of a new experimental exhibit called 'De Dentro e De Fora' (Portugese for "Inside-Out") that explores the city's rich history of street art, both indoors and on buildings. In a nutshell, visitors are encouraged to find the beauty of art outside of galleries, on the streets and in other, less-likely places. As part of the exhibit, Invader slapped his familiar mosaics around Sao Paolo's most-traveled spots, exposing the maximum number of pedestrians to the unorthodox art.
Check out the accompanying pictures from Jan Balanco to get a full sense of Invader's work.
The pieces are part of a new experimental exhibit called 'De Dentro e De Fora' (Portugese for "Inside-Out") that explores the city's rich history of street art, both indoors and on buildings. In a nutshell, visitors are encouraged to find the beauty of art outside of galleries, on the streets and in other, less-likely places. As part of the exhibit, Invader slapped his familiar mosaics around Sao Paolo's most-traveled spots, exposing the maximum number of pedestrians to the unorthodox art.
Check out the accompanying pictures from Jan Balanco to get a full sense of Invader's work.
Trend Themes
1. Street Art - Opportunity for innovative outdoor art installations that engage with the public in unexpected and creative ways.
2. Experiential Art - Potential for immersive art experiences that break away from traditional gallery settings and invite interaction from viewers.
3. Urban Exploration - Emerging trend in discovering hidden artistic gems in urban environments, encouraging people to look beyond conventional art venues.
Industry Implications
1. Art Galleries - Disruptive innovation opportunity to curate and showcase street art exhibits that blur the boundaries between indoor and outdoor art.
2. Tourism - Opportunity to develop unique street art tours and experiences for visitors to explore and engage with urban art destinations.
3. Marketing and Advertising - Potential for brands to collaborate with street artists to create eye-catching and unconventional campaigns that resonate with younger audiences.
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