Interscope Records Gives Its Classics Vinyls an Artistic Upgrade
Niko Pajkovic — January 25, 2022 — Pop Culture
References: interscope & billboard
To celebrate its 30th anniversary, Interscope Records -- an iconic record label owned by Universal Music Group -- launched a new art exhibit called 'Artists Inspired by Music: Interscope Reimagined.' Kicking off last week, the exhibit featured original works of visual art that drew inspiration from the label's most beloved artists and albums.
Now, Interscope has announced that several of the artworks featured at the show will be turned into limited-edition vinyl record covers. In total, 57 legendary Interscope albums will go on sale with new, original artworks on the live stream shopping app NTWRK. The archival records are set to be released in daily group drops and will feature albums from artists such as Dr. Dr, Kendrick Lamar, Lady Gaga, 2Pac, Lana Del Ray, U2, Eminem, and Billie Elish.
Image Credit: Interscope Records
Now, Interscope has announced that several of the artworks featured at the show will be turned into limited-edition vinyl record covers. In total, 57 legendary Interscope albums will go on sale with new, original artworks on the live stream shopping app NTWRK. The archival records are set to be released in daily group drops and will feature albums from artists such as Dr. Dr, Kendrick Lamar, Lady Gaga, 2Pac, Lana Del Ray, U2, Eminem, and Billie Elish.
Image Credit: Interscope Records
Trend Themes
1. Art-influenced Vinyls - Creating limited-edition vinyls with art inspired by legendary artists and albums presents an opportunity for disruption and novelty in the vinyl industry.
2. Live Stream Shopping - Using live stream shopping apps to release daily drops of limited-edition vinyls creates an opportunity for new marketing strategies in the retail industry.
3. Celebrating Corporate Anniversaries - Celebrating corporate anniversaries through art exhibits and limited-edition vinyls presents an opportunity for dynamic and engaging corporate branding in various industries.
Industry Implications
1. Music - Introducing limited-edition vinyls with art inspired by legendary artists and albums disrupts the traditional distribution and design models in the music industry.
2. Retail - Using live stream shopping apps to release limited-edition vinyls can disrupt the traditional retail industry and create new marketing strategies for future releases.
3. Marketing - Using innovative concepts such as art exhibits and limited-edition vinyls to celebrate corporate anniversaries represents an opportunity for dynamic and engaging corporate branding across multiple industries.
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