InterfaceFLOR's 'Once Upon a Tile' Collection is Mystical and Imaginative
Peter Vallas — May 27, 2011 — Marketing
References: interfaceflor & plusmood
Innovative home decorating shop InterfaceFLOR specializes in one-of-a-kind flooring solutions. InterfaceFLOR's styles come in a variety of themes that will satisfy any consumer looking to fit their style.
The latest collection from InterfaceFLOR is called the 'Once Upon a Tile' collection. This cleverly named collection is a mixture of luxury, vintage and artistic elements. The tiles are a mixture of different materials and finishes, which include sleek minimalist squared tiles and eccentric cracked flooring.
One of the most unique things about the InterfaceFLOR collection is the promotional ads that showcase the floors. Each promo picture is inspired by a memorable fairy tale story. The pictures reference Goldilocks, Rapunzel, Hansel and Gretel and more. But don't fret: you don't have to know the fairy tale in-and-out to like the beautiful flooring.
The latest collection from InterfaceFLOR is called the 'Once Upon a Tile' collection. This cleverly named collection is a mixture of luxury, vintage and artistic elements. The tiles are a mixture of different materials and finishes, which include sleek minimalist squared tiles and eccentric cracked flooring.
One of the most unique things about the InterfaceFLOR collection is the promotional ads that showcase the floors. Each promo picture is inspired by a memorable fairy tale story. The pictures reference Goldilocks, Rapunzel, Hansel and Gretel and more. But don't fret: you don't have to know the fairy tale in-and-out to like the beautiful flooring.
Trend Themes
1. Luxury Flooring Solutions - Disruptive innovation opportunity: Develop high-end flooring options that incorporate luxury materials and artistic elements.
2. Themed Flooring Collections - Disruptive innovation opportunity: Create flooring collections inspired by various themes, such as fairy tales, to appeal to consumers' unique style preferences.
3. Unique Promotional Campaigns - Disruptive innovation opportunity: Design promotional ads that showcase flooring products through creative storytelling, capturing consumer attention and enhancing brand image.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Integrate innovative flooring options into a broader range of home decor products to offer comprehensive and cohesive interior design solutions.
2. Interior Design - Disruptive innovation opportunity: Collaborate with flooring manufacturers to incorporate unique flooring designs and materials into interior design projects, creating customized and striking spaces.
3. Advertising and Marketing - Disruptive innovation opportunity: Explore creative approaches to advertising and marketing by leveraging storytelling and imaginative visuals, like InterfaceFLOR's promotional ads, to promote products and engage consumers.
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