Fisher-Price's Linkimals Interactive Toys for Kids Teach Together
Laura McQuarrie — July 30, 2019 — Life-Stages
References: fisher-price.mattel & toyworldmag
Fisher-Price recently unveiled Linkimals, a range of interactive toys for kids that work with one another to teach sounds, songs, phrases, numbers, colors and more. In all, there are five fun Linkimals to help young ones enhance their comprehension and both gross and fine motor skills, including the A to Z Otter, the Lights & Colors Llama and the Happy Shapes Hedgehog. The Smooth Moves Sloth boasts soft arms to engage a young child's visual, auditory and tactile skills, and the Linkimals Musical Moose also boasts soft features and a light-up belly.
While each of the Linkimals shares its own special skills, they can all be linked with one another to talk and create synchronized music and light shows.
For the release of the new toy range, Fisher-Price is collaborating with Binky Felstead, who founded The Mummy Tribe parent and baby retreats.
While each of the Linkimals shares its own special skills, they can all be linked with one another to talk and create synchronized music and light shows.
For the release of the new toy range, Fisher-Price is collaborating with Binky Felstead, who founded The Mummy Tribe parent and baby retreats.
Trend Themes
1. Collaborative Toys - Collaborative toys that interact with each other to teach are becoming increasingly popular and offer the opportunity for further innovation in the toy industry.
2. Interactive Learning - Interactive learning is a trend that is here to stay and presents opportunities for the development of educational toys that cater to the evolving needs of the market.
3. Multisensory Engagement - Toys that offer multisensory engagement, like Fisher-Price's Linkimals, are gaining popularity and highlight the need for further innovation in the toy industry to cater to this aspect of child development.
Industry Implications
1. Toy Manufacturing - Toy manufacturers like Fisher-Price can explore further innovation in interactive and educational toys, particularly those that focus on multisensory engagement.
2. Parenting and Baby Products - For companies like The Mummy Tribe that focus on parenting and baby products, collaboration with toy manufacturers like Fisher-Price presents an opportunity to enhance their product offerings.
3. Education - The trend towards collaborative and interactive learning presents opportunities for innovation in the education industry to cater to changing needs and preferences of students.
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