Pizza Hut's Conceptual Interactive Table Top Builds Custom Pizzas
Laura McQuarrie — March 6, 2014 — Tech
This interactive table top is a concept developed by Chaotic Moon Studios for Pizza Hut that would make the process of ordering pizza way more intuitive to ensure you get exactly what you want.
To begin, the interactive concept table allows diners to expand and shrink the size of the crust with gestures and pile on sauce, cheese and a range of other topping on either the whole or just one half of the pizza.
In addition to building their own pizzas, customers would be able to choose other items on the menu to add to their order and pay without having to get up. One of the best parts of the table is that it also lets people play games while their pizza is being created.
To begin, the interactive concept table allows diners to expand and shrink the size of the crust with gestures and pile on sauce, cheese and a range of other topping on either the whole or just one half of the pizza.
In addition to building their own pizzas, customers would be able to choose other items on the menu to add to their order and pay without having to get up. One of the best parts of the table is that it also lets people play games while their pizza is being created.
Trend Themes
1. Interactive Table Tops - The concept of interactive table tops presents opportunities for businesses to enhance customer engagement and improve ordering experiences.
2. Gesture-based Technology - The integration of gesture-based technology in the dining industry can revolutionize the way customers interact with menus and customize their orders.
3. Multitasking Dining Experiences - Creating dining experiences that allow customers to engage in other activities, such as playing games, while waiting for their orders, can differentiate businesses in the industry.
Industry Implications
1. Restaurant and Food Service - Implementing interactive table tops and gesture-based technology can provide restaurants with a competitive edge and improve customer satisfaction.
2. Hospitality and Entertainment - Integrating multitasking dining experiences in venues such as hotels, resorts, and entertainment centers can enhance customer experiences and drive repeat business.
3. Technology and Innovation - Developing and refining interactive table top technology opens up opportunities for startups and tech companies to disrupt the dining industry and create unique solutions.
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