Walkers Brand Created a Unqiuely Interactive Street Advertisement
Mishal Omar — June 2, 2016 — Marketing
References: psfk & creativity-online
The snack brand Walkers has put up an interactive street advertisement in an attempt to promote a new campaign.
The brand is currently undergoing a campaign in which if people spell out a special destination by buying their snacks with individual letters on the packaging, they can win a vacation. The company is offering up to 20,000 vacations and their interactive street advertisement is an ingenious way to promote the offer. The poster works by telling people passing by to come form letters with their bodies. The poster has gesture recognition technology that allows the user to see the shape of their bodies and the poster to know if they created the correct shape.
This playful method of interactive advertising is perfect for generating interest in businesses' new campaigns.
The brand is currently undergoing a campaign in which if people spell out a special destination by buying their snacks with individual letters on the packaging, they can win a vacation. The company is offering up to 20,000 vacations and their interactive street advertisement is an ingenious way to promote the offer. The poster works by telling people passing by to come form letters with their bodies. The poster has gesture recognition technology that allows the user to see the shape of their bodies and the poster to know if they created the correct shape.
This playful method of interactive advertising is perfect for generating interest in businesses' new campaigns.
Trend Themes
1. Interactive Advertising - The use of interactive advertisements is a disruptive innovation opportunity for brands to generate interest and engagement in their campaigns.
2. Motion-sensing Technology - The integration of motion-sensing technology in advertisements presents a disruptive innovation opportunity to create immersive and interactive experiences for consumers.
3. Gamification in Marketing - Incorporating gamification strategies into marketing campaigns can be a disruptive innovation opportunity to drive consumer participation and engagement.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage motion-sensing interactive ads to promote new campaigns and engage consumers in a fun and memorable way.
2. Advertising and Marketing - The advertising and marketing industry can explore the use of motion-sensing technology and interactive ads to create unique and captivating experiences for clients and customers.
3. Travel and Tourism - The travel and tourism industry can adopt interactive advertising tactics like the one used by Walkers Brand to promote vacation packages and attract potential travelers.
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