“Who Can Make A Difference?” for AARP
Going Like Sixty — October 22, 2008 — Pop Culture
References: aarpvote08
The latest activism campaign by AARP.org is engaging, interactive and even fun. Not only does the American Association of Retired Persons provide a widget to create a personalized video, but they also have a campaign truly worthy of a creativity award with their “Who Can Make A Difference?†interactive campaign.
I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.
Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.
I think the first scene is the best, and it certainly proves that AARP members can have a sense of humor about themselves.
Implications - Companies that show their compassionate side to consumers -- like through public service announcements -- can better ensure they gain a charitable appeal. Businesses should continue to think of creative ways to show their charitable efforts, especially efforts that can be shown as viral videos that will easily gain consumer attention.
Trend Themes
1. Personalized Video Activism - The trend of using personalized videos in activism campaigns allows for greater engagement and interaction with the audience.
2. Interactive Campaigns - The rise of interactive campaigns like AARP's 'Who Can Make A Difference?' encourages active participation from consumers, enhancing their connection to the cause.
3. Creative Charitable Efforts - Businesses should explore innovative ways to showcase their charitable efforts, such as creating viral videos, to generate consumer attention and a positive brand image.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can leverage personalized video activism and interactive campaigns to increase engagement with their causes and attract more donors.
2. Marketing and Advertising - The marketing and advertising industry can adopt the trend of personalized video activism as a powerful tool to create impactful campaigns and connect with consumers on a deeper level.
3. Technology - The technology industry can provide innovative solutions for creating and distributing personalized videos to support activism campaigns, enhancing the effectiveness of such initiatives.
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