Visy and Water.IO Teamed Up to Bring Intelligent Packaging to Market
Michael Hemsworth — March 10, 2017 — Marketing
References: foodbev
Visy and Water.IO have teamed up to bring new intelligent packaging products to the consumer packaged goods market in order to finally push the technology into the hands of customers. Water.IO creates a number of data-enabled packaging designs including the Smart Cap that work by fitting onto the top of a bottle and reminding a person to take a drink or refill the bottle.
Technology products have infiltrated virtually every aspect of the consumer experience yet packaging remains an aspect that has not yet undergone the digitization that other areas have. This new partnership between Visy and Water.IO will likely bring about a rise in intelligent packaging designs that will completely change the consumer experience.
Speaking on the partnership, Water.IO Co-Founder and Executive VP, Yoav Hoshen, said, "We are thrilled to be partnering with Visy. Together, we look forward to setting a new standard for what’s possible through packaging. As the Internet of Things raises consumers’ expectations for products that anticipate their every need, Water.IO is leading the charge on doing this for consumer goods."
Technology products have infiltrated virtually every aspect of the consumer experience yet packaging remains an aspect that has not yet undergone the digitization that other areas have. This new partnership between Visy and Water.IO will likely bring about a rise in intelligent packaging designs that will completely change the consumer experience.
Speaking on the partnership, Water.IO Co-Founder and Executive VP, Yoav Hoshen, said, "We are thrilled to be partnering with Visy. Together, we look forward to setting a new standard for what’s possible through packaging. As the Internet of Things raises consumers’ expectations for products that anticipate their every need, Water.IO is leading the charge on doing this for consumer goods."
Trend Themes
1. Intelligent Packaging - The rise of intelligent packaging designs is completely changing the consumer experience, opening opportunities for innovations such as the Smart Cap.
2. Data-enabled Packaging - Data-enabled packaging designs are bringing new possibilities to the consumer packaged goods market, allowing for more personalized consumer experiences.
3. Internet of Things for Consumer Goods - As the Internet of Things raises consumers’ expectations for products that anticipate their every need, Water.IO is leading the charge on doing this for consumer goods, inspiring disruptive innovation opportunities for other industries to follow.
Industry Implications
1. Consumer Packaged Goods - Intelligent packaging with data-enabled designs is bringing a new level of innovation to the consumer packaged goods industry.
2. Packaging - Packaging companies have the opportunity to digitize their products and bring new value to customers through intelligent packaging with data-enabled designs.
3. Internet of Things - As the Internet of Things continues to grow, there will be opportunities for industries to integrate this technology into their products and provide personalized experiences for customers.
6.9
Score
Popularity
Activity
Freshness
