Justin Good — April 19, 2007 — Lifestyle
References: telegraph
Imagine a world where a drug more common than caffeine is used to "make people more intelligent." According to a government think-tank, these "cognitive enhancers†will be widely available within two decades. This drug, already "being bought illegally over the internet in the US", claims it will be able to "help a person think faster, relax and sleep more efficiently." In fact, a volunteer study proved that within "two hours of taking the drug, they were better at remembering strings of numbers, were less impulsive and had a better short-term memory."
Trend Themes
1. Cognitive Enhancer Usage - The increasing use of cognitive enhancers as a means to improve intelligence and cognitive abilities presents disruptive innovation opportunities in the pharmaceutical and healthcare industries.
2. Illegal Online Drug Market - The growing market for illegal online sales of cognitive enhancers creates disruptive innovation opportunities in the e-commerce and technology sectors.
3. Advancements in Memory Enhancement - Advancements in drugs that improve memory and cognitive function present disruptive innovation opportunities in the biotechnology and neuroscience industries.
Industry Implications
1. Pharmaceutical - The pharmaceutical industry has the potential to disrupt the market by developing and legally selling cognitive enhancers that improve intelligence and cognitive abilities.
2. Healthcare - The healthcare industry can explore the use of cognitive enhancers as a treatment option for certain conditions, leading to disruptive innovations in patient care and cognitive therapies.
3. E-commerce - The e-commerce industry can tap into the market for cognitive enhancers by creating legitimate platforms for purchasing and delivering these drugs, disrupting the illegal online drug market.
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