Taco Bell Recently Launched a Loyalty Program Named Taco Bell Rewards
Daniel Johnson — July 2, 2020 — Business
References: tacobell & mobilemarketer
Taco Bell recently indicated that it will be launching a loyalty program, titled Taco Bell Rewards. Taco Bell Rewards was created five years after the company's first venture into loyalty programs, and it will be available across the United States before the end of the month.
The loyalty program will allow consumers to accumulate 250 points each time they spend $25. Users will be able to access rewards for reaching 250 points, and they will also get birthday gits and more.
Along with the announcement Taco Bell also created a promotion for the loyalty program. The promotion dictates that anyone who downloaded the app would receive a free $5 Chalupa Cravings Box. Customers who downloaded the app could receive the free item through contactless pickup.
Image Credit: Taco Bell
The loyalty program will allow consumers to accumulate 250 points each time they spend $25. Users will be able to access rewards for reaching 250 points, and they will also get birthday gits and more.
Along with the announcement Taco Bell also created a promotion for the loyalty program. The promotion dictates that anyone who downloaded the app would receive a free $5 Chalupa Cravings Box. Customers who downloaded the app could receive the free item through contactless pickup.
Image Credit: Taco Bell
Trend Themes
1. QSR Loyalty Programs - Opportunity for quick-service restaurants to launch or optimize their own loyalty programs for customer retention and engagement.
2. Mobile Apps for Rewards - Growing trend of using mobile apps to facilitate loyalty programs and offer exclusive rewards to customers.
3. Contactless Pickup - Increasing demand for contactless pickup options in the food industry, which can be incorporated into loyalty programs for added convenience.
Industry Implications
1. Quick-service Restaurants - Quick-service restaurants can leverage loyalty programs to attract and retain customers, while boosting sales and brand loyalty.
2. Mobile App Development - Opportunity for mobile app developers to create customized loyalty program apps for businesses across various industries.
3. Online Food Delivery - Online food delivery platforms can integrate loyalty programs into their platforms to incentivize repeat orders and customer loyalty.
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