K&H's Ad Tells a Tale of Getting Hurt While Skiing with Just Photos
Laura McQuarrie — November 12, 2014 — Marketing
References: adsoftheworld & coloribus
Insurance ads aren't typically the ones that make you stop and look, but this creative one from K&H tells a compelling narrative. The ad for K&H's mobile travel insurance tells a story through a series of pictures in an album called 'Skiing 2014.'
As you can see from the first photo in the album, the trip starts off on a sunny ski hill, with friends and a little bit of drinking. From there the traveler is able to get in some time on the slopes, but judging from the last few photos, this may be the last time this person gets to enjoy fresh, powdery snow for a while, since running into a tree now leaves this person in a cast. Since these are the kinds of photos that nobody wants to have to take, this is a smart way to advertise being prepared with travel insurance.
As you can see from the first photo in the album, the trip starts off on a sunny ski hill, with friends and a little bit of drinking. From there the traveler is able to get in some time on the slopes, but judging from the last few photos, this may be the last time this person gets to enjoy fresh, powdery snow for a while, since running into a tree now leaves this person in a cast. Since these are the kinds of photos that nobody wants to have to take, this is a smart way to advertise being prepared with travel insurance.
Trend Themes
1. Narrative-based Advertising - Brands are using storytelling techniques in their ads to create a better connection with consumers.
2. Mobile Insurance Apps - There is a growing demand for mobile insurance apps that streamline the process of purchasing and managing policies.
3. Visual Storytelling - Brands are leveraging visual media like photos and videos to tell compelling stories in their marketing content.
Industry Implications
1. Insurance - Insurance companies have an opportunity to use creative advertising strategies to differentiate themselves and attract new customers.
2. Mobile App Development - As more consumers turn to mobile apps for their insurance needs, there is a growing demand for tech companies that specialize in developing user-friendly and secure insurance apps.
3. Marketing and Advertising - Creative agencies and marketing firms can help brands tell engaging stories and create compelling visual content that resonates with their target audiences.
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