Red Lobster Created a Limited-Edition Cheddar Bay Biscuit Fanny Pack
Laura McQuarrie — May 14, 2019 — Unique
References: lp.grubhub & prnewswire
For National Biscuit Day, Red Lobster is helping people to enjoy its Cheddar Bay Biscuits on the go with a limited-edition insulated fanny pack. It's no secret that fanny packs from the 90s are back in style and Red Lobster is putting an even more practical spin on the functional waist bags that will be especially appealing to foodies.
Knowing that many people love to place a Red Lobster To Go order online and find it troublesome to resist the urge to snack on the way home, it created the insulated Cheddar Bay Biscuit Fanny Pack to keep the biscuits warm. Fans have the chance to win the insulated fanny pack as part of a special sweepstake on social media that asks them to tweet what they love most about Cheddar Bay Biscuits.
Knowing that many people love to place a Red Lobster To Go order online and find it troublesome to resist the urge to snack on the way home, it created the insulated Cheddar Bay Biscuit Fanny Pack to keep the biscuits warm. Fans have the chance to win the insulated fanny pack as part of a special sweepstake on social media that asks them to tweet what they love most about Cheddar Bay Biscuits.
Trend Themes
1. Insulated Fanny Packs - Disruptive innovation opportunity: Creating insulated fanny packs that cater to specific food items, keeping them warm or cold on the go.
2. Limited-edition Merchandise - Disruptive innovation opportunity: Designing limited-edition merchandise that aligns with popular food items, allowing consumers to showcase their love for specific brands or products.
3. Social Media Sweepstakes - Disruptive innovation opportunity: Using social media sweepstakes as a marketing strategy to engage and reward customers, creating buzz and loyalty for a brand.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introducing innovative packaging solutions that enhance the convenience or freshness of food on the go.
2. Fashion and Accessories - Disruptive innovation opportunity: Incorporating functional features into fashion accessories, such as insulated compartments, to meet the evolving needs of consumers.
3. Marketing and Advertising - Disruptive innovation opportunity: Leveraging the power of social media and interactive campaigns to amplify brand awareness and engage with customers in new and creative ways.
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