Red Lobster Cheddar Bay Biscuits are Now Available Frozen
Michael Hemsworth — October 26, 2021 — Marketing
References: redlobster & wcax
The Red Lobster Cheddar Bay Biscuits have been launched by the restaurant brand in a new format to make them even easier for consumers to enjoy between nights out for dinner. The frozen biscuits come in packs of eight biscuits, which come ready-to-bake from the comfort of home and only require consumers to add butter to be prepared. The biscuits are ready to enjoy in 25 to 30-minutes and only require a brushing with the aforementioned butter along with a garlic herb seasoning that comes enclosed.
The Red Lobster Cheddar Bay Biscuits are being launched for sale exclusively at Walmart locations where shoppers can pick them up in the frozen food aisle on their next shopping trip.
Image Credit: Red Lobster Seafood Co.
The Red Lobster Cheddar Bay Biscuits are being launched for sale exclusively at Walmart locations where shoppers can pick them up in the frozen food aisle on their next shopping trip.
Image Credit: Red Lobster Seafood Co.
Trend Themes
1. Ready-to-bake Restaurant Foods - Red Lobster's frozen biscuits offer convenience for busy consumers seeking quick meal solutions.
2. Innovative Frozen Food Offerings - The launch of Red Lobster's frozen biscuits opens up opportunities for other restaurant brands to offer their signature items in a convenient frozen format.
3. DIY Meal Kits - The success of Red Lobster's ready-to-bake biscuits demonstrates consumer interest in at-home meal kits that require minimal effort.
Industry Implications
1. Frozen Food - The frozen food industry can capitalize on the growing trend of consumers seeking convenient meal options with products like Red Lobster's biscuits.
2. Restaurant - More restaurant brands can explore opportunities to diversify their offerings by launching frozen food versions of their signature dishes.
3. Retail - Retail stores like Walmart can cater to busy consumers seeking meal solutions by offering a variety of ready-to-bake restaurant options in their frozen food aisle.
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