The Solo Man Bib Gives Guys a Chest Worth Pounding
Sandra Winn — April 7, 2009 — Marketing
References: adsoftheworld
Men getting in touch with their feminine side are admirable, but the Solo Beverage company wants guys to “mansform this summer” into chest pounding beasts with their Solo Man Bibs.
Designed to transform men from the overly emotional creatures they have become into instant Tarzans, the Solo Man Bib hooks easily around the neck and gives men instant rub-worthy pecs, complete with chest hair and even a Solo gold necklace.
This genius and fun Solo Man Bib was made for Cadbury Schweppes by the ad agency Lifelounge of Melbourne, Australia, for the Australia International Twenty/20 cricket series.
Personal credits go to Designer Michael Pham, Creative Director Daniel Pollock, Associate Creative Director and Art Director David Ponce de Leon, Copywriter Daniel Pollock, Agency Producer Georgia Grigg, and the Account Management Team consisting of Vicky Butler, Richard Hayes and David Strong.
Designed to transform men from the overly emotional creatures they have become into instant Tarzans, the Solo Man Bib hooks easily around the neck and gives men instant rub-worthy pecs, complete with chest hair and even a Solo gold necklace.
This genius and fun Solo Man Bib was made for Cadbury Schweppes by the ad agency Lifelounge of Melbourne, Australia, for the Australia International Twenty/20 cricket series.
Personal credits go to Designer Michael Pham, Creative Director Daniel Pollock, Associate Creative Director and Art Director David Ponce de Leon, Copywriter Daniel Pollock, Agency Producer Georgia Grigg, and the Account Management Team consisting of Vicky Butler, Richard Hayes and David Strong.
Trend Themes
1. Instant Masculinity - The trend of creating products or experiences that instantly enhance and emphasize masculine traits.
2. Gender Role Transformation - The trend of challenging traditional gender roles and encouraging men to embrace traditionally feminine qualities.
3. Humorous Self-transformation - The trend of using humor and fun to facilitate personal transformation and self-expression.
Industry Implications
1. Fashion Accessories - The industry that involves designing and producing various accessories to enhance personal style and appearance.
2. Advertising and Marketing - The industry that focuses on creating captivating campaigns and strategies to promote products and services to target audiences.
3. Event Planning and Entertainment - The industry that organizes and coordinates events and entertainment experiences to engage and entertain audiences.
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