'Instagram The Timeline' Infographic Shows The Company's Story
Senduran Bhakthakumaran — April 12, 2012 — Pop Culture
References: visual.ly & theultralinx
What better way to recap the story of Instagram than with the 'Instagram The Timeline' infographic. Depicting the carriage of the company from zero to billion in 17 months, this infographic uses Instagram images to show the progression of the company from a little office to Facebook's recent purchase.
These pictures have Kevin Systrom and Mike Krieger sitting together at a messy desk having raised $500,000 in funding at the very beginning and progresses to opening the app in Apple's app store. Shayne Sweeney then joins the team, moving on to hashtags and then moving into Twitter's first office in San Francisco! Benchmarks such as $7 million in capital and reaching five million users are also included. Finally, a picture depicting the Facebook logo eating the Instagram logo features the end of the company's run and joining with another social media giant.
These pictures have Kevin Systrom and Mike Krieger sitting together at a messy desk having raised $500,000 in funding at the very beginning and progresses to opening the app in Apple's app store. Shayne Sweeney then joins the team, moving on to hashtags and then moving into Twitter's first office in San Francisco! Benchmarks such as $7 million in capital and reaching five million users are also included. Finally, a picture depicting the Facebook logo eating the Instagram logo features the end of the company's run and joining with another social media giant.
Trend Themes
1. Visual Storytelling - Using infographics to tell the story of a brand's growth can become a popular trend in social media marketing.
2. Mergers and Acquisitions - The trend of smaller companies being acquired by bigger giants will continue as the competition becomes more fierce.
3. Innovation in Social Media - There is room for innovation in the social media landscape, as demonstrated by Instagram's progression from a small app to a social media giant in a short amount of time.
Industry Implications
1. Social Media - The social media industry has room for more companies or apps that allow for sharing of visual content in a unique and engaging way.
2. Marketing - Marketing professionals can incorporate infographics into their campaigns to visually depict the growth of a brand or company to consumers.
3. Technology - Advancements in technology provide opportunities for new platforms in the social media industry, as demonstrated by Instagram's growth through the use of app technology.
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