Instagram Stickers Are Now Included in the 'Stories' Feature
Joey Haar — December 21, 2016 — Social Media
References: engadget
Despite controversy over its similarity to Snapchat Stories, Instagram Stories have proven to be successful and popular, which means that the new Instagram stickers are sure to get use this holiday season. The new stickers will be able to be added over top of the images in Instagram Stories -- again in a similar manner to Snapchat.
One of the main appeals of the Instagram stickers are their relevant themes. The app will offer standard stickers, but it will also introduce stickers that relate to various things going on locally and around the world. For instance, the stickers might include a rain cloud on a rainy day or a snowflake on a snowy day. Further, Instagram is introducing a set of holiday-themed stickers for the next few weeks.
One of the main appeals of the Instagram stickers are their relevant themes. The app will offer standard stickers, but it will also introduce stickers that relate to various things going on locally and around the world. For instance, the stickers might include a rain cloud on a rainy day or a snowflake on a snowy day. Further, Instagram is introducing a set of holiday-themed stickers for the next few weeks.
Trend Themes
1. Local-themed Social Media Stickers - The introduction of Instagram stickers that relate to various events and occasions can lead to the creation of more localized social media stickers for other platforms, which can help increase user engagement and provide more opportunities for targeted advertising.
2. Holiday-themed Social Media Stickers - The trend of social media platforms offering holiday-themed stickers can create an opportunity for businesses to create their own branded stickers to increase brand recognition and user engagement during the holiday season.
3. Competing Social Media Stories - The controversy over the similarities between Instagram and Snapchat Stories can spur innovative competition among social media platforms to develop unique features and stickers for their own Stories, which can lead to a more creative and diverse social media landscape.
Industry Implications
1. Social Media Platforms - Social media platforms can take advantage of the trend towards localized and thematic stickers to increase user engagement and attract more advertisers looking for targeted advertising opportunities.
2. Marketing and Advertising - The use of branded social media stickers can create new opportunities for marketing and advertising during specific events and occasions, which can lead to increased brand recognition and customer engagement.
3. Mobile App Development - The competition between social media platforms to create innovative features and stickers for their Stories can drive demand for mobile app development services and lead to the creation of new and exciting social media apps.
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