'Filter My Life' Video Mocks Those Who Obsess Over Instagram Filters
Tia Clarke — February 19, 2013 — Pop Culture
References: littlepeach & youtube
This hilarious video mocks the popularity of Instagram filters and how much time we waste on them. In the 'FML -- Filter My Life' video, we follow an ordinary guy who becomes obsessed by documenting his life, every waking moment (and meal) on Instagram.
After much agonizing, he complains to a friend, "I can't get a good shot for the life of me" and his buddy recommends something that will solve all of his problems, "Bro, you don't have to have any talent anymore to be a good photographer, you just need a good filter." Our friend then spirals further down the rabbit hole of social media and nearly loses it when he calls his friend screaming: "Instagram is down!"
The FML video is a delightful look at the amount of time our generation can waste on social media, sharing and documenting our lives to the point of parody.
After much agonizing, he complains to a friend, "I can't get a good shot for the life of me" and his buddy recommends something that will solve all of his problems, "Bro, you don't have to have any talent anymore to be a good photographer, you just need a good filter." Our friend then spirals further down the rabbit hole of social media and nearly loses it when he calls his friend screaming: "Instagram is down!"
The FML video is a delightful look at the amount of time our generation can waste on social media, sharing and documenting our lives to the point of parody.
Trend Themes
1. Social Media Parodies - Parody videos and images mocking the obsession with social media are becoming increasingly popular.
2. Filter Overload - The overuse of filters on social media platforms is being criticized and satirized by consumers.
3. Digital Detox - As social media addiction becomes a growing concern, more people are looking for ways to disconnect from their devices.
Industry Implications
1. Social Media Platforms - Social media platforms can innovate by promoting responsible usage, less emphasis on filters, and increased transparency.
2. Mental Health Services - The growing concern of social media addiction can lead to disruptive innovations in mental health services, such as digital detox programs.
3. Advertising and Marketing - As consumers become more critical of social media and advertising, companies can innovate by prioritizing authenticity and transparency in their campaigns.
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