These Instagram Face Filters Use the Weather to Reflect One's Mood
Laura McQuarrie — September 6, 2017 — Social Media
References: instagram-press & wersm
The newest Instagram face filters to be added to the social media app are designed to reflect one's mood, alongside different weather conditions. With these new filters, users on Instagram are able to choose to express themselves with sad rainclouds, angry thunderstorms or either a laid-back or a happy sun. With these filters, users will have the chance to see themselves bathed in rays of sunshine or virtually doused on by droplets of rain.
The all-new face filters may be combined with a series of other special effects from the app and one's creations may be sent to other users on the platform via a private message or added to one's public story.
Inspired by its own vibrant community, Instagram recently unveiled a rainbow face filter, which also takes cues from a phenomenon of the natural world.
The all-new face filters may be combined with a series of other special effects from the app and one's creations may be sent to other users on the platform via a private message or added to one's public story.
Inspired by its own vibrant community, Instagram recently unveiled a rainbow face filter, which also takes cues from a phenomenon of the natural world.
Trend Themes
1. Weather-inspired Filters - With the rise of these new weather-inspired Instagram face filters, opportunities for developing new filters based on different weather patterns and moods may exist.
2. Personalized Filters - The implementation of these Instagram face filters that reflect users' moods opens up possibilities for creating personalized filters based on individual cues.
3. Augmented Reality Filters - With the continued growth of augmented reality filters on social media, businesses in the AR space could consider developing similar filters for other platforms and applications.
Industry Implications
1. Social Media - Social media companies and marketers could invest in incorporating more augmented reality features on their platforms to appeal to a younger, mobile-obsessed demographic.
2. Weather Services - Weather services can leverage this trend to create new AR tools and applications to give users personalized weather reports based on their location and mood.
3. Entertainment - The entertainment industry can use this trend to create interactive and engaging content for users that incorporate weather-inspired AR filters.
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