Insound "Give More. Get More." Program
Jill Strominger — May 15, 2008 — Pop Culture
Insound is showing their love for music with a new "Give More. Get More." program to help change the way people think about and purchase music.
The “Give More†aspect is called “Show Support.†Insound now donates 25 cents for every MP3 album sold to a young, touring band (hence “Show Supportâ€) of the purchaser's choosing. Customers can also tip additional amounts that will be paid in full to the earmarked bands. (The first round of bands benefiting from the "Show Support" program are The Big Sleep, Epsilons, Headlights, Russian Circles, Twilight Sad and Videohippos.)
The “Get More†aspect is Insound's way of rewarding customers with free music to help spur new music discovery. For every MP3 album bought on Insound, shoppers receive a free specialty mix album curated by the staff. Insound will be culling the web to hand select the most exciting, most talked-about, new and unsigned bands for these mixes. The first Insound mix features new music from Ladyhawk, The Henry Clay People, The Black Ghosts and many more artists.
The “Give More†aspect is called “Show Support.†Insound now donates 25 cents for every MP3 album sold to a young, touring band (hence “Show Supportâ€) of the purchaser's choosing. Customers can also tip additional amounts that will be paid in full to the earmarked bands. (The first round of bands benefiting from the "Show Support" program are The Big Sleep, Epsilons, Headlights, Russian Circles, Twilight Sad and Videohippos.)
The “Get More†aspect is Insound's way of rewarding customers with free music to help spur new music discovery. For every MP3 album bought on Insound, shoppers receive a free specialty mix album curated by the staff. Insound will be culling the web to hand select the most exciting, most talked-about, new and unsigned bands for these mixes. The first Insound mix features new music from Ladyhawk, The Henry Clay People, The Black Ghosts and many more artists.
Trend Themes
1. Music Crowdfunding - The 'Give More. Get More.' program demonstrates a potential trend in using crowdfunding to support young, touring bands.
2. Curated Music Discovery - Insound's 'Get More' aspect highlights the trend of curated music collections to help customers discover new and unsigned bands.
3. Socially Responsible Purchasing - Insound's 'Show Support' program showcases the trend of consumers wanting to support and make a positive impact on the music industry.
Industry Implications
1. Music Streaming - The 'Give More. Get More.' program presents an opportunity for music streaming platforms to incorporate crowdfunding and artist support features.
2. Online Music Retail - Insound's program highlights the potential for online music retailers to offer curated music collections as an added value for customers.
3. Live Music Events - The 'Show Support' aspect of Insound's program opens doors for live music event organizers to collaborate with young, touring bands and leverage crowdfunding initiatives.
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