The Insight Collectibles are Eccentrically Edgy Yet Laid-Back
Meghan Young — December 6, 2011 — Art & Design
References: insight51 & coolhunting
The darker months are calling for more light and the Insight Collectibles satisfy that basic need. Instead of using more electricity this winter season, this collection of stark-white candles will not only cut back on energy cost, it will add both a cool and warm vibe to one's home.
Designed by Insight Creative Director Steve Gorrow, the Insight Collectibles offer a cool element thanks to its hipster aesthetic, while the warm vibe comes from the lit wick itself. This new lifestyle line attaches itself to the brand's existing women's and men's clothing collections, which originated from the Northern Beaches of Sydney, Australia.
The Insight Collectibles perfectly complement the brand's laid-back style while also adding a bit of edge to the mix as well. From skulls to guns, there is something for everyone.
Designed by Insight Creative Director Steve Gorrow, the Insight Collectibles offer a cool element thanks to its hipster aesthetic, while the warm vibe comes from the lit wick itself. This new lifestyle line attaches itself to the brand's existing women's and men's clothing collections, which originated from the Northern Beaches of Sydney, Australia.
The Insight Collectibles perfectly complement the brand's laid-back style while also adding a bit of edge to the mix as well. From skulls to guns, there is something for everyone.
Trend Themes
1. Eco-friendly Home Decor - The Insight Collectibles’ use of candles for energy-efficiency creates a trend towards environmentally sustainable home decor.
2. Hipster-style Accessories - The Insight Collectibles’ hipster aesthetic creates a trend towards unique, edgy and laid-back home accessories for younger, trendy home buyers.
3. Lifestyle Collections - The Insight Collectibles’ combination of lifestyle collections and home accessories creates a trend towards brand expansion through cross-selling.
Industry Implications
1. Home Decor Industry - The eco-friendly and trendy candles from Insight Collectibles create opportunities for innovation and optimization in the home decor industry to meet younger, eco-conscious buyers.
2. Fashion Industry - The Insight Collectibles’ combination of lifestyle collections creates opportunities for fashion brands to expand their product lines by including home accessories.
3. Energy Industry - The Insight Collectibles’ use of candles for energy efficiency creates opportunities for innovation in the energy industry to meet the growing demand for eco-friendly alternatives and reduce consumption of electricity.
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