Yankee Candle's Studio Collection Boasts New Sleek Vessels
Elena Rahman — February 8, 2022 — Art & Design
References: yankeecandle & happi
Yankee Candle's Studio Collection combines classic scents with a modern minimalist design. The new collection is delivered in a sleek vessel to offer consumers new styles to fit the modern home with the same iconic home fragrances.
The new range features a more streamlined aesthetics. It boasts a geometric design due to the new shape of the glass vessel. Yankee Candle aims to create a simple yet sophisticated appearance with its new Studio Collection. The candles boast a glossy exterior made with natural fiber wicks and essential oils mixed into a premium soy wax blend. Twelve of the brand's top-selling fragrances are featured in the upgraded style, including Beach Walk, Coconut Beach, Fresh Cut Roses, ICed Berry Lemonade, and more.
Image Credit: Yankee Candle
The new range features a more streamlined aesthetics. It boasts a geometric design due to the new shape of the glass vessel. Yankee Candle aims to create a simple yet sophisticated appearance with its new Studio Collection. The candles boast a glossy exterior made with natural fiber wicks and essential oils mixed into a premium soy wax blend. Twelve of the brand's top-selling fragrances are featured in the upgraded style, including Beach Walk, Coconut Beach, Fresh Cut Roses, ICed Berry Lemonade, and more.
Image Credit: Yankee Candle
Trend Themes
1. Minimalist Candle Collections - The trend towards minimalist and sleek designs for candle collections offers a disruptive innovation opportunity for companies to cater to modern home aesthetics.
2. Natural Fiber Wicks and Essential Oils - The trend towards natural fiber wicks and essential oils in candle making offers a disruptive innovation opportunity for companies to cater to environmentally conscious consumers.
3. Premium Soy Wax Blend - The trend towards premium soy wax blends in candle making offers a disruptive innovation opportunity for companies to cater to health-conscious consumers who prefer clean-burning candles.
Industry Implications
1. Home Decor and Furnishings - The trend towards minimalist and sleek designs for candle collections presents a disruptive innovation opportunity for home decor and furnishings companies to create cohesive collections of décor items for modern living spaces.
2. Eco-friendly Products - The trend towards natural fiber wicks and essential oils in candle making presents a disruptive innovation opportunity for eco-friendly products companies to create a line of non-toxic and sustainable candles.
3. Health and Wellness - The trend towards premium soy wax blends in candle making presents a disruptive innovation opportunity for health and wellness companies to create candles that cater to individuals' mental and emotional well-being by offering clean-burning candles infused with essential oils.
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