The Insight Autumn 2013 Campaign is Inspired by Surrealism
Jana Pijak — March 12, 2013 — Marketing
References: jeddcooney & oystermag
The Insight Autumn 2013 ad campaign takes its visual inspiration from the surrealist art movement. Photographer Jedd Cooney captures the illusionary image series for the label's latest lookbook. The photoshoot defies tradition and merges fantasy with a youthfully edgy air.
Appealing to a young consumer, Insight's dreamlike visuals and expressive streetwear staples are displayed in an advertorial that also features half-bodied models who pose with floating hula hoop and basketball props.
Gabby Westbrook-Patrick and Lindsay pose alongside co-stars Jake Gordon and Alex Smith while sporting contemporary camo prints, pattern-clashing pairings and oriental calligraphy logos. From edgy basics to eccentric statement pieces, the Insight Autumn 2013 ad campaign is a youthful take on a popular surrealist aesthetic that plays with one's perception.
Appealing to a young consumer, Insight's dreamlike visuals and expressive streetwear staples are displayed in an advertorial that also features half-bodied models who pose with floating hula hoop and basketball props.
Gabby Westbrook-Patrick and Lindsay pose alongside co-stars Jake Gordon and Alex Smith while sporting contemporary camo prints, pattern-clashing pairings and oriental calligraphy logos. From edgy basics to eccentric statement pieces, the Insight Autumn 2013 ad campaign is a youthful take on a popular surrealist aesthetic that plays with one's perception.
Trend Themes
1. Surrealist-inspired Ad Campaigns - Businesses can leverage the surrealism art movement to create visually stunning and captivating advertising campaigns that appeal to the younger demographic.
2. Fantasy-fusion Fashion - There is an opportunity for fashion brands to merge fantasy elements with edgy streetwear to create unique and expressive fashion pieces that resonate with the youth market.
3. Illusionary Visual Marketing - Using illusionary images and creative props in marketing materials can create a sense of intrigue and capture the attention of consumers, providing a disruptive and memorable marketing strategy.
Industry Implications
1. Fashion Retail - Fashion retailers can incorporate surrealism and fantasy-fusion elements in their campaigns to attract younger customers and differentiate themselves from competitors.
2. Advertising and Marketing - Advertising and marketing agencies can explore the use of illusionary visuals to create impactful and attention-grabbing campaigns for their clients, helping them stand out in a crowded marketplace.
3. Photography and Creative Services - Photographers and creative service providers can offer their expertise in capturing surreal and illusionary images for brands looking to create unique ad campaigns that resonate with the target audience.
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