CNN's Advernewsment
Bianca — July 31, 2007 — Pop Culture
References: bbspot
News giant CNN has decided to revamp their site, CNN.com to include more news in their site advertisements. Tommy Rickey will be head of the new “advernewsment†department according to bbspot.com, who interviewed Rickey.
“While the website might be entirely ads and promotions for our television shows, we still have the ghostly soul of a news organization, and that will remain as long as I'm here,†Rickey was quoted.
So what are CNN's “innovative†ideas?
The issue of global climate change was integrated into ads for GM's new plug-in hybrid car, for example. Also, "A recent flash ad we ran for Coca-Cola featured Condoleeza Rice handing Iraqi Prime Minister Nouri al-Maliki an icy cold Coke. It was informative and refreshing.â€
What is CNN gaining?
“It'll be win-win for the advertisers and CNN. They can earn some revenue by placing news stories in their ads, and we'll get some legitimacy as a news organization,†according to Rickey.
According to the bbspot.com article, MSNBC and FoxNews are considering implementing the all-ad format on their sites a well.
“While the website might be entirely ads and promotions for our television shows, we still have the ghostly soul of a news organization, and that will remain as long as I'm here,†Rickey was quoted.
So what are CNN's “innovative†ideas?
The issue of global climate change was integrated into ads for GM's new plug-in hybrid car, for example. Also, "A recent flash ad we ran for Coca-Cola featured Condoleeza Rice handing Iraqi Prime Minister Nouri al-Maliki an icy cold Coke. It was informative and refreshing.â€
What is CNN gaining?
“It'll be win-win for the advertisers and CNN. They can earn some revenue by placing news stories in their ads, and we'll get some legitimacy as a news organization,†according to Rickey.
According to the bbspot.com article, MSNBC and FoxNews are considering implementing the all-ad format on their sites a well.
Trend Themes
1. News-integrated Advertisements - The trend of integrating news into advertisements provides an opportunity for companies to increase their brand credibility and authenticity.
2. Alternative Advertising Formats - Alternative advertising formats, such as advernewsments, offer an opportunity for companies to stand out and differentiate themselves in a crowded advertising landscape.
3. Branded Content Partnerships - The trend of partnering with news organizations to create branded content offers an opportunity for companies to create engaging content and reach a wider audience.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from this trend by offering new and innovative advertising formats to their clients.
2. News Industry - The news industry can benefit from branded content partnerships, which provide a new revenue stream and wider audience reach.
3. Automotive Industry - The automotive industry can capitalize on the news-integrated advertisements trend by promoting eco-friendly and sustainable models in a more informative and effective way.
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