A Platform Uses In-Image Advertising to Match Models' Hair Color Online
Alyson Wyers — June 9, 2014 — Marketing
If you've ever looked at an ad and wished for the exact hair color you see, an in-image advertising platform can tell you what shade of hair dye to buy. GumGum's digital ads can match the hair color of an online model, as well as infer your age, location and more.
This saves you from performing exhausting Google searches as well as from a lack of editorial sourcing. The real time process does not collect user data, only information from the page images. This in-image advertising tactic not only moves away from click bait and provides more value to advertisers, it also fits into bigger picture hyper-targeted advertising strategy. Beyond hair products, this method will work for any and all online-supported media, allowing for better monetization of digital advertising.
This saves you from performing exhausting Google searches as well as from a lack of editorial sourcing. The real time process does not collect user data, only information from the page images. This in-image advertising tactic not only moves away from click bait and provides more value to advertisers, it also fits into bigger picture hyper-targeted advertising strategy. Beyond hair products, this method will work for any and all online-supported media, allowing for better monetization of digital advertising.
Trend Themes
1. In-image Advertising Platform - The trend of in-image advertising platforms is disrupting the traditional click bait advertising by providing real-time and personalized advertisements.
2. Hyper-targeted Advertising Strategy - The trend of hyper-targeted advertising strategy is disrupting the traditional digital advertising model by providing personalized and contextualized advertisements to specific demographics.
3. Monetization of Digital Advertising - The trend of monetization of digital advertising is disrupting the traditional revenue models by offering better business opportunities for online-supported media.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from in-image advertising platforms by offering personalized product recommendations based on the model's hair color or beauty preferences.
2. Technology - The technology industry can benefit from hyper-targeted advertising strategy by providing innovative solutions for real-time and personalized advertisements based on user demographics and context.
3. Digital Media and Advertising - The digital media and advertising industry can benefit from monetizing digital advertising and providing better business opportunities for online-supported media through hyper-targeted advertising and in-image advertising platforms.
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