Just Society is Reinventing Brewed Beverages with Cannabis
Laura McQuarrie — October 29, 2019 — Lifestyle
References: justsocietyco & bevnet
Just Society is shaking up the world of brewed beverages with its cannabis-infused iced tea, which is conveniently sold by the can. The brand establishes that "this ain’t your grandma's tea party" by including 25 milligrams of CBD per each 12-ounce ready-to-drink can. The available flavors from Just Society are made with bases of green or black tea in flavors like mint, honey, lemon and raspberry, and the low-calorie drinks contain anywhere from 72 to 96 calories.
Just as regular hot tea is often consumed as part of a relaxation ritual, the brand's edgy products are branded as soothing drinks for "those moments when meditation and mindful mantras just aren't cutting through the daily bullsh*t."
Just as regular hot tea is often consumed as part of a relaxation ritual, the brand's edgy products are branded as soothing drinks for "those moments when meditation and mindful mantras just aren't cutting through the daily bullsh*t."
Trend Themes
1. Cbd-infused Beverages - Opportunity for disruptive innovation in the beverage industry by incorporating CBD into ready-to-drink products.
2. Alternative Tea Flavors - Opportunity for disruptive innovation in the tea industry by introducing unique flavors like mint, honey, lemon, and raspberry.
3. Low-calorie Drinks - Opportunity for disruptive innovation in the health and wellness industry by creating low-calorie beverage options infused with CBD.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of CBD-infused products by incorporating CBD into their offerings.
2. Tea Industry - The tea industry can explore new flavors and ingredients, such as CBD, to offer unique and innovative tea products.
3. Health and Wellness Industry - The health and wellness industry can tap into the trend of low-calorie drinks infused with CBD, providing a healthier option for consumers.
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