Trader Joe’s Honey Pale Ale Mustard Combines Hoppy & Sweet Flavors
Laura McQuarrie — June 5, 2019 — Lifestyle
References: traderjoes
Trader Joe’s ale-infused honey mustard is a new release that plays up the pairing of beer and mustard, which the retailer calls "a long-beloved mainstay of cookouts and picnics." The Honey Pale Ale Mustard combines a base of honey mustard with real craft ale from a California craft brewery to create a condiment that's subtly sweet, earthy, hoppy, savory and slightly spicy.
Due to the depth of flavors that can be found in the infused honey mustard, the condiment is perfect for enhancing a range of barbecue favorites. The savory honey mustard product can be combined with everything from hamburgers and hot dogs to pretzels for an elevated take on classic summertime snacks and meals.
Due to the depth of flavors that can be found in the infused honey mustard, the condiment is perfect for enhancing a range of barbecue favorites. The savory honey mustard product can be combined with everything from hamburgers and hot dogs to pretzels for an elevated take on classic summertime snacks and meals.
Trend Themes
1. Ale-infused Condiments - Opportunity for food and beverage brands to explore and launch a range of products infused with beer flavors.
2. Craft Beer in Mainstream Markets - Opportunity for craft breweries to expand their reach and tap into mainstream markets by partnering with retailers to launch specialized products.
3. Elevated Barbecue - Opportunity for food brands to offer innovative barbecue condiments that enhance traditional summertime favorites with bold new flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore and develop a range of products infused with beer flavors and partner with craft breweries to launch specialized products.
2. Retail - Retailers can partner with craft breweries and food brands to offer unique and innovative products that tap into the growing trend of beer-infused condiments.
3. Hospitality - The hospitality industry can explore new ways to enhance the dining experiences of customers and guests by incorporating beer-infused condiments into menu items.
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