Emerald City Foods' Chocolates Include Huy Fong Foods' Sriracha
Laura McQuarrie — April 23, 2018 — Lifestyle
References: rockdarooster & candyindustry
There are plenty of infused chocolates that exist across the confectionary industry, including many that boast spicy ingredient additions. Even so, Emerald City Foods is introducing a new take on the concept by infusing its chocolate bar products with Huy Fong Foods' iconic spicy Sriracha sauce.
The chocolate bars are offered in both milk and dark varieties, with a hint of Himalayan sea salt and Sriracha powder for added heat. Fans of the hot sauce will instantly recognize the packaging for the chocolate bars, which boasts a familiar signature rooster logo and a red, white and green color scheme.
While there have been plenty of savory Sriracha snacks unveiled over the past few years, sweet snacks—including the pairing of chocolate and the hot sauce—has remained unexplored for the most part.
The chocolate bars are offered in both milk and dark varieties, with a hint of Himalayan sea salt and Sriracha powder for added heat. Fans of the hot sauce will instantly recognize the packaging for the chocolate bars, which boasts a familiar signature rooster logo and a red, white and green color scheme.
While there have been plenty of savory Sriracha snacks unveiled over the past few years, sweet snacks—including the pairing of chocolate and the hot sauce—has remained unexplored for the most part.
Trend Themes
1. Spicy Sauce-infused Chocolates - Emerald City Foods infuses chocolate bars with Huy Fong Foods' Sriracha sauce, offering a new take on infused chocolates.
2. Savory and Sweet Combination - The pairing of spicy Sriracha sauce and sweet chocolate remains unexplored in the confectionary industry, creating an opportunity for innovative flavor combinations.
3. Recognition Packaging - The familiar packaging design featuring Huy Fong Foods' logo and color scheme instantly attracts fans of the iconic spicy sauce, presenting a disruptive marketing opportunity for other food products.
Industry Implications
1. Confectionary - The confectionary industry can explore the trend of spicy sauce-infused chocolates, offering unique and bold flavors to attract adventurous consumers.
2. Sauce Production - Sauce producers, like Huy Fong Foods, can partner with confectionary companies to expand their product line and reach new consumer segments through collaborations like spicy sauce-infused chocolates.
3. Food Packaging - The recognition factor of packaging designs, like the iconic Sriracha packaging, can be leveraged by food packaging companies to create distinctive and eye-catching designs for their clients.
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