Influencer Agency Estate Five is Using Online Figures to Change Fashion
Justin Lam — February 12, 2018 — Pop Culture
References: businessoffashion & hypebeast
Infamous Instagram account Diet Prada has signed with influencer agency Estate Five. Estate Five came from the mind of Tina Craig -- the founder of influential blog Bag Snob -- along with fashion publicist Suzanne Droese and co-founder of Tomboy KC, Lynsey Eaton. The agency was formed with the goal of using industry experience to create and foster development in burgeoning social media fashion influencers. The hope is that this firm will be a jumping off platform for future online talent and will change the way the fashion industry views the role of the online influencer.
The influencer agency Estate Five has already signed 14 clients, including the no-mercy Instagram account Diet Prada. Diet Prada has already made a name for itself by calling out perceived injustices in the fashion industry. Diet Prada was one of the first accounts Estate Five decided to reach out to, as its unique content and point of view was something the influencer firm knew was something very important.
Image Credit: Estate Five
The influencer agency Estate Five has already signed 14 clients, including the no-mercy Instagram account Diet Prada. Diet Prada has already made a name for itself by calling out perceived injustices in the fashion industry. Diet Prada was one of the first accounts Estate Five decided to reach out to, as its unique content and point of view was something the influencer firm knew was something very important.
Image Credit: Estate Five
Trend Themes
1. Fashion Influencer Agencies - The rise of influencer agencies that sign fashion influencers presents an opportunity for disruptive innovation in influencer marketing and fashion brand collaborations.
2. Industry Shift to Online Figures - The shift from traditional models to collaborating with popular Instagram handles will disrupt the fashion industry and lead to new opportunities in content creation.
3. Increased Accountability in Fashion Industry - The increase in accountability through the use of influencer agencies like Estate Five will disrupt the way the fashion industry operates and open new opportunities for ethical fashion brands and personalities.
Industry Implications
1. Fashion - Influencer agencies like Estate Five are disrupting the way fashion brands market themselves and creating new avenues for fashion influencers to collaborate with brands and monetize their content.
2. Digital Marketing - As influencer marketing becomes more prevalent with the rise of agencies like Estate Five, there is an opportunity for the digital marketing industry to adapt and find new methods for measuring the success of influencer campaigns.
3. Social Media Marketing - The use of influencer agencies like Estate Five is disrupting traditional methods of social media marketing and creating new opportunities for brands to reach their target audience through collaboration with popular Instagram handles.
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