Alexander May Opens the Physical Location of Sized Studio
The industrial studio space aesthetic has been popular for quite some time as architects and designers aim to fuse modern minimalism with brutalist elements. Most recently, Alexander May—who is the founder of the creative advisory Sized—opened up an industrial studio space in Hollywood. Sized Studio measures just over 5,000 square feet and the interior is designed with flexibility in mind. The ceiling fluctuates between 10 and 30 feet in height. Alexander May hopes that the physical location of Sized Studi will be used for various purposes—from hosting events, exhibitions, and public-facing programming to welcoming photoshoots, commercial projects, dinners, performances, and other "experimental marketing" initiatives. The venue is essentially considered "a blank canvas." Sized Studio's space is fully bookable, with a number of different rooms available, and it even includes lounge seating in a loading bay area.
Image Credit: Dezeen
Image Credit: Dezeen
Trend Themes
1. Industrial Studio Spaces - The popularity of industrial studio spaces presents an opportunity for companies in the event rental, commercial real estate, and hospitality industries to repurpose existing or build new spaces with features such as flexible layouts and raw materials.
2. Flexible Interior Design - There is a growing demand for flexible interior design that can easily transform to accommodate various uses and events, creating opportunities for furniture, decor, and design companies to innovate with modular and multifunctional products.
3. Experimental Marketing - The rise of experimental marketing initiatives highlights a need for unique, immersive experiences that engage customers in new and unexpected ways, offering opportunities for event planning, experiential marketing, and branding agencies to showcase their creative abilities.
Industry Implications
1. Event Rental - The versatility of industrial studio spaces provides an opportunity for event rental companies to offer unique, customizable event venues that can be used for a variety of purposes.
2. Commercial Real Estate - Industrial studio spaces represent a new type of flexible, adaptable commercial property that can cater to the needs of a wide range of industries and businesses.
3. Experiential Marketing - The blank canvas offered by industrial studio spaces presents an opportunity for experiential marketing agencies to create immersive, interactive brand experiences that resonate with target audiences.
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