Rob Da Bank's UK Fests
References: cowshedproductions.blogspot
Corsa Bandstand Steered by Sunday Best was truly the best example of bringing an outdoor festival inside. There was one in London on Saturday, and another in Liverpool which takes place next Sunday. The idea was from Rob Da Bank, the same man behind the UK festival Bestival, and was basically a concept devised to avoid the rain and mud of traditional English outdoor festivals.
Implications - In today's highly urbanized culture, the opportunities to enjoy nature are decreasing. Free space is now occupied with industrial buildings and humans are having to travel extended distances and durations to spend time in the great outdoors. Businesses that can generate similar feelings and emotions but inside, will develop a credible reputation amongst consumers feeling disconnected from nature.
Implications - In today's highly urbanized culture, the opportunities to enjoy nature are decreasing. Free space is now occupied with industrial buildings and humans are having to travel extended distances and durations to spend time in the great outdoors. Businesses that can generate similar feelings and emotions but inside, will develop a credible reputation amongst consumers feeling disconnected from nature.
Trend Themes
1. Indoor Outdoor Festivals - Creating indoor festival experiences that mimic the outdoor atmosphere to appeal to consumers who want to connect with nature without the inconveniences of traditional outdoor festivals.
2. Urban Nature Experiences - Developing indoor spaces that recreate nature and provide consumers in highly urbanized areas with opportunities to reconnect with the natural world.
3. Weatherproof Festival Concepts - Inventing new festival concepts that can be enjoyed regardless of weather conditions, allowing festival-goers to have an outdoor experience indoors.
Industry Implications
1. Event Planning - Event planning companies can create unique indoor festival experiences that cater to consumers' desire to connect with nature in urbanized areas.
2. Hospitality - Hotels and resorts can develop indoor nature-themed spaces and activities to provide guests with nature experiences in urban environments.
3. Entertainment - Entertainment venues can design weatherproof festival concepts that offer outdoor festival vibes indoors, attracting consumers who want to enjoy festivals without worrying about weather conditions.
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