Indivijual Custom Eyewear is Made Specifically for Your Face
Kyle Rutter — May 2, 2012 — Art & Design
References: indivijual & kickstarter
Indivijual Custom Eyewear has been doing something for the past few years that no one else in the world really does. The company designs and creates eyewear that is fully fit to your personal measurements and facial features. They even take things like skin tone, hair color and face shape into consideration to ensure your specs are perfect for you.
The mission of Indivijual is not just to make the best frames and glasses available, but to help each and every client look and feel better, as glasses are a huge part of someone's "look." Already changing the eyewear industry, the company makes glasses that actually fit, are high quality and extremely flattering. Now, Indivijual wants to spread the love into the sunglasses world by making "The World's Best Sunglasses."
Everyone has a unique opportunity to get involved with the project as Indivijual has turned to Kickstarter to get its Indivijual Custom Sunglasses made.
The mission of Indivijual is not just to make the best frames and glasses available, but to help each and every client look and feel better, as glasses are a huge part of someone's "look." Already changing the eyewear industry, the company makes glasses that actually fit, are high quality and extremely flattering. Now, Indivijual wants to spread the love into the sunglasses world by making "The World's Best Sunglasses."
Everyone has a unique opportunity to get involved with the project as Indivijual has turned to Kickstarter to get its Indivijual Custom Sunglasses made.
Trend Themes
1. Custom Eyewear - Indivijual Custom Eyewear's personalized glasses redefine industry standards, opening opportunities for other boutiques to provide custom fittings and tailoring.
2. Personalized Fashion Accessories - Indivijual Custom Eyewear's personalized glasses set an example and opportunity to tailor other fashion accessories like watches or jewelry.
3. Crowdfunding for Innovation - Indivijual's Kickstarter campaign to fund their custom sunglasses could initiate a trend in using crowdfunding platforms to fund innovation in fashion related businesses.
Industry Implications
1. Eyewear Fashion - Indivijual Custom Eyewear's custom specifications offer an opportunity for the eyewear industry to invest in the adoption of technology-driven customization.
2. Fashion Accessories - Indivijual Custom Eyewear sets an example of utilizing technology for customization, opening opportunities for other fashion accessory manufacturers.
3. Crowdfunding - Indivijual Custom Eyewear's Kickstarter campaign to crowdfund their custom sunglasses concept offers an example of crowdfunding for fashion, providing inspiration and inspiration for other fashion businesses.
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