'IndiGo Airlines' Creates a Broadway Production for its New Airline
Anne Booth — September 15, 2013 — Tech
References: behance.net & behance.net
This 'IndiGo Airlines' video by 'Zinc' will make you want to sing along as you prepare for your next trip. The video effects were produced by 'Zinc' and finished in Mumbai so it took some flying around to create the airline commercial.
'IndiGo Airlines' introduces its new international service with a bang as they dish it out Broadway style. The singing and dancing is contagious and the song even gets stuck in your head by the time you're done watching the peppy ad. Even though flying is not the most fun for everyone, IndiGo makes it seem exciting and entertaining, which is perfect for those worry warts.
If every airline was as creative and catchy I'd be traveling more often, as it is clear that IndiGo makes traveling more fun, fresh and fabulous.
'IndiGo Airlines' introduces its new international service with a bang as they dish it out Broadway style. The singing and dancing is contagious and the song even gets stuck in your head by the time you're done watching the peppy ad. Even though flying is not the most fun for everyone, IndiGo makes it seem exciting and entertaining, which is perfect for those worry warts.
If every airline was as creative and catchy I'd be traveling more often, as it is clear that IndiGo makes traveling more fun, fresh and fabulous.
Trend Themes
1. Theatrical Advertising - Opportunity for airlines to create captivating and entertaining ad campaigns that make flying more enjoyable.
2. Broadway-style Marketing - Potential for businesses to incorporate Broadway-style elements to promote their products or services.
3. Entertainment-focused Airlines - Possibility for airlines to differentiate themselves by offering in-flight entertainment experiences similar to Broadway productions.
Industry Implications
1. Airlines - Airlines can embrace theatrical advertising to enhance the flying experience for customers.
2. Advertising - Advertising agencies can explore new avenues with Broadway-style marketing campaigns.
3. Tourism and Travel - Travel industry can adopt entertainment-focused approaches to make traveling more enjoyable and exciting.
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