This Indian Anti Smoking Campaign is Thought-Provoking
Luisa Amanda Gomes — May 24, 2010 — Marketing
References: taan.org & adsoftheworld
This Indian anti-smoking campaign is based on a clever platform. Network Advertising, based in Mumbai, India, created these public service messages with clear imagery.
By simply depicting the calloused hand of a smoker holding a family member between their fingers as if grasping a cigarette, the message in these ads is clear. The family members clutched between the forefingers look disappointed and frustrated with the smoking habit. The tagline then reads, “Smoking. Pleasure for you. Poison for your family.”
By simply depicting the calloused hand of a smoker holding a family member between their fingers as if grasping a cigarette, the message in these ads is clear. The family members clutched between the forefingers look disappointed and frustrated with the smoking habit. The tagline then reads, “Smoking. Pleasure for you. Poison for your family.”
Trend Themes
1. Anti-smoking Campaigns - Opportunity for innovative campaigns that use provocative imagery and taglines to discourage smoking.
2. Clever Messaging - Opportunity for creative advertising that delivers a powerful message through clever visual metaphors.
3. Public Health Awareness - Opportunity to raise awareness about the negative effects of smoking on family members and promote healthier behaviors.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop impactful campaigns that resonate with viewers and drive behavior change.
2. Healthcare - Opportunity for healthcare organizations to collaborate with anti-smoking campaigns and promote smoking cessation programs and support services.
3. Public Policy - Opportunity for policymakers to leverage these campaigns in their efforts to implement stricter regulations on smoking and promote public health initiatives.
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