The Pepperidge Farm Incredibles 2 Goldfish Crackers are Tasty
Michael Hemsworth — June 28, 2018 — Marketing
References: pepperidgefarm & brandeating
The Pepperidge Farm Incredibles 2 Goldfish Crackers are a new offering from the snack brand that was created in partnership with Disney to help promote the aforementioned movie.
The snack is made with the classic cracker shapes with the movie logo integrated into the mix, while a yellow, orange and red color scheme is highlighted to further correlate the snack to the film. The snacks are branded with the film characters emblazoned on the front and convey a sense of fun for children to enjoy at snack time.
The Pepperidge Farm Incredibles 2 Goldfish Crackers are set to be available nationwide at retailers through January 31, 2019 and come as one of many branded snacks being created to drive new interest in classic products.
Image Credit: Pepperidge Farm
The snack is made with the classic cracker shapes with the movie logo integrated into the mix, while a yellow, orange and red color scheme is highlighted to further correlate the snack to the film. The snacks are branded with the film characters emblazoned on the front and convey a sense of fun for children to enjoy at snack time.
The Pepperidge Farm Incredibles 2 Goldfish Crackers are set to be available nationwide at retailers through January 31, 2019 and come as one of many branded snacks being created to drive new interest in classic products.
Image Credit: Pepperidge Farm
Trend Themes
1. Movie-inspired Snacks - Opportunity for snack brands to partner with popular movies and create branded snacks that appeal to children.
2. Visual Branding - Opportunity for snack brands to incorporate movie branding and visual elements into their products to attract consumers.
3. Children's Snack Products - Opportunity for snack brands to create products that specifically target children as a consumer demographic.
Industry Implications
1. Snack Food Industry - Snack companies can leverage the movie industry to create new products and increase sales.
2. Film Industry - Movie studios can partner with snack companies to promote upcoming films and create buzz around new releases.
3. Children's Products Industry - Companies that specialize in children's products can develop and market snack products that appeal to young consumers.
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