Inamo Restaurant in London
Marissa Brassfield — November 3, 2008 — Lifestyle
References: inamo-restaurant & springwise
At Inamo Restaurant in London, dining is an interactive experience in more ways than one. The tech-savvy eatery features touchscreen tables at each booth, where diners can select their pan-Asian meal from the digital menu that appears. Patrons can also customize the design on their digital 'tablecloth,' select the sounds that are played in their booth, access live cameras trained on the chefs, and play games while they wait for their food.
Inamo Restaurant's touchscreens offer other vital information as well, like neighborhood nightlife and event details and the ability to request a taxi directly from their table. Inamo's design was inspired partially by the lackluster service received at other venues; Springwise is quick to point out, however, that Inamo's staff still brings your food to your table and is available to answer questions.
The head chef at Inamo Restaurant in London is Anthony Sousa Tam, who has previously manned the kitchens of Nobu, Ubon and Hakkasan.
Inamo Restaurant's touchscreens offer other vital information as well, like neighborhood nightlife and event details and the ability to request a taxi directly from their table. Inamo's design was inspired partially by the lackluster service received at other venues; Springwise is quick to point out, however, that Inamo's staff still brings your food to your table and is available to answer questions.
The head chef at Inamo Restaurant in London is Anthony Sousa Tam, who has previously manned the kitchens of Nobu, Ubon and Hakkasan.
Trend Themes
1. Interactive Dining - The innovative use of touchscreens in Inamo Restaurant in London provides a new interactive dining experience with exciting opportunities for further customization.
2. Personalized Ordering - Inamo Restaurant's digital menu allows customers to personalize their orders in an easy and efficient way, which could be a great opportunity for other restaurants to adopt.
3. Entertainment with Dining - Inamo Restaurant's use of touchscreen tables for games and access to live cameras could be a potential future trend for high-tech restaurants looking beyond just food for customer experience.
Industry Implications
1. Hospitality - Restaurants and hotels could adopt a similar use of touchscreens to enhance customer experience in a contactless manner and provide new personalized ways of interaction.
2. Technology - The use of touchscreens can be further improved with new technologies such as augmented reality designs or machine learning recommendations for menu items, offering new and exciting opportunities for tech companies.
3. Entertainment - Inamo Restaurant's merging of technology and entertainment could inspire similar establishments to incorporate lots of tech and games in their service offerings, creating unique dining experiences beyond food.
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