True Food Kitchen's Winter Immunity Bowl Promotes Good Health
Laura McQuarrie — January 9, 2020 — Lifestyle
References: truefoodkitchen & prnewswire
As part of its seasonal winter menu, True Food Kitchen is introducing the Winter Immunity Bowl as a nutritious option that's packed with functional ingredients to support health, especially at a time of year when many fall ill. The nutrient-dense dish was created to bolster the immune system with ingredients from Chinese medicine like kuzu, a root with anti-inflammatory and blood sugar-regulating properties, as well as other ingredients like broccolini, edamame, farro and lion's mane mushrooms, which are packed with anti-inflammatory and antibacterial properties and plenty of other benefits.
With the introduction of new dishes like the Winter Immunity Bowl to support its approach to health-driven dining, True Food Kitchen is kicking off a new campaign for 2020 called 'Eat Good Things That Do Good Things.'
Image Credit: True Food Kitchen
With the introduction of new dishes like the Winter Immunity Bowl to support its approach to health-driven dining, True Food Kitchen is kicking off a new campaign for 2020 called 'Eat Good Things That Do Good Things.'
Image Credit: True Food Kitchen
Trend Themes
1. Seasonal Wellness Foods - Opportunity for businesses to create new menu items with functional ingredients to support immune system health during specific seasons.
2. Functional Ingredients - Businesses can explore the use of functional ingredients from traditional medicine systems to create dishes with health benefits.
3. Health-driven Dining Campaigns - There is potential for businesses to launch marketing campaigns focused on promoting health-driven dining experiences and menu options.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend of immune-boosting bowls by incorporating functional ingredients into their menus and promoting health benefits.
2. Health Food Industry - The health food industry can leverage the demand for seasonal wellness foods by developing and marketing products that support immune system health.
3. Wellness and Nutrition Industry - Opportunity for companies in the wellness and nutrition industry to create functional ingredient products and educate consumers about their health benefits.
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