The ImagoBox Project Covers City Benches & Trash Bins with Animation
References: thedieline
Advertising Agency ImagoBox has created a project that gives a new purpose to park benches, trash bins and light poles, which is to advertise these ordinary items in a fun way.
This agency saw the opportunity to bring new life to daily objects that are overlooked and generally ignored. By adding a playful package to a trash bin, people start to pay attention to it and notice it. When bike racks or lamp poles are adorned with eye-catching packaging, they start conversations among passersby. Creating interaction and encouraging socialization with humor and play brings a simple moment of joy to people's lives.
The ultimate goal for this project is to showcase the importance of well-packaged items. ImagoBox understand that a good product can be overlooked, unless it has a great package to match.
This agency saw the opportunity to bring new life to daily objects that are overlooked and generally ignored. By adding a playful package to a trash bin, people start to pay attention to it and notice it. When bike racks or lamp poles are adorned with eye-catching packaging, they start conversations among passersby. Creating interaction and encouraging socialization with humor and play brings a simple moment of joy to people's lives.
The ultimate goal for this project is to showcase the importance of well-packaged items. ImagoBox understand that a good product can be overlooked, unless it has a great package to match.
Trend Themes
1. Playful-package Advertising - Opportunity for businesses to create playful and interactive packaging for everyday objects, such as trash bins and benches, to attract attention and engage with consumers.
2. Enhanced Urban Advertising - Urban advertising agencies can explore opportunities to incorporate animation and interactive elements into public spaces, like benches, light poles, and trash bins, to capture the attention of passersby.
3. Importance of Packaging - Brands and product manufacturers can leverage the project's emphasis on the significance of well-designed packaging as a means to attract consumer attention and differentiate their products.
Industry Implications
1. Advertising - Advertising agencies can leverage the concept of playful packaging to create innovative and attention-grabbing campaigns for various products and services.
2. Urban Design - Urban designers and architects can explore opportunities to incorporate interactive and visually appealing elements into public spaces, enhancing the urban experience for residents and visitors.
3. Packaging - Packaging manufacturers can explore the potential for creating unique and playful packaging solutions that help brands stand out in the market and captivate consumers.
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