Imagine Snacks are Made with Wholesome Ingredients
Michael Hemsworth — November 1, 2018 — Lifestyle
References: foodbev
The Imagine snacks lineup has been unveiled by parent company PepsiCo as a new range of crisp edibles for consumers that are nutrient-focused and kid-friendly.
The range includes the Yogurt Crisps and Cheese Stars, which are good sources of calcium and protein, and have delicious flavor profiles that are familiar enough for children to not fuss over. The snacks are part of the brand's shift towards more wholesome food varieties as consumers seek out healthier alternatives to their favorite snacks and drinks.
The Imagine snacks were explained by Imagine Senior Marketing Director, Sarah Guzman, who said, "We know that parents today have a hard time finding snack options for their kids that not only taste great, but also deliver positive nutrition like protein or calcium. That’s why Imagine features real ingredients like yogurt and cheese that kids and parents will love – as well as fun shapes and packaging to help make snack time, imagination time."
The range includes the Yogurt Crisps and Cheese Stars, which are good sources of calcium and protein, and have delicious flavor profiles that are familiar enough for children to not fuss over. The snacks are part of the brand's shift towards more wholesome food varieties as consumers seek out healthier alternatives to their favorite snacks and drinks.
The Imagine snacks were explained by Imagine Senior Marketing Director, Sarah Guzman, who said, "We know that parents today have a hard time finding snack options for their kids that not only taste great, but also deliver positive nutrition like protein or calcium. That’s why Imagine features real ingredients like yogurt and cheese that kids and parents will love – as well as fun shapes and packaging to help make snack time, imagination time."
Trend Themes
1. Nutrient-focused Snacks - Opportunity for companies to create and market wholesome packaged food items that meet consumers' demand for healthier snack and meal options.
2. Child-friendly Snacks - There is a market for tasty and affordable snacks that appeal to children and provide nutritional benefits - innovative companies can take advantage of this growing trend.
3. Dairy-infused Snacks - The use of dairy-based ingredients in snacks presents an opportunity for companies to create a variety of new products that fit consumers' growing interest in healthy, high-protein snacks.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry need to respond to the consumers demand for healthier and kid-friendly snacks by introducing innovative dairy-based snack products.
2. Packaged Foods - Companies within the packaged food industry can target health conscious parents looking for wholesome snacks to grab on the go by creating and marketing dairy-infused snacks for children.
3. Health and Wellness - Health and wellness companies can capitalize on the demand for foods with increased protein intake and key vitamins with dairy infused snacks that are beneficial to the health-conscious consumer.
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