These IKEA Storage Ads Promote Easily Assembled Ledges
Amelia Roblin — September 22, 2011 — Art & Design
References: tbwa-istanbul & adsoftheworld
Of course you can get away with minimal furnishings in your home, but as these IKEA storage ads point out, there are benefits to acquiring the odd piece of furniture to better organize your possessions. If I had anything resembling this system, I'd be very worried about a potential collapse.
The TBWA advertising agency of Istanbul, Turkey, has put together this set of three prints that each depict a DIY assembled storage system made from the items that it's meant to hold. A DVD and CD rack are made entirely of folios and jewel cases while a bookcase is constructed of hardcover publications.
Although the fictional creator of each shelf in these IKEA storage ads has managed to pull off these precarious balancing acts, perhaps he had better consider the more stable option that comes at an affordable price.
The TBWA advertising agency of Istanbul, Turkey, has put together this set of three prints that each depict a DIY assembled storage system made from the items that it's meant to hold. A DVD and CD rack are made entirely of folios and jewel cases while a bookcase is constructed of hardcover publications.
Although the fictional creator of each shelf in these IKEA storage ads has managed to pull off these precarious balancing acts, perhaps he had better consider the more stable option that comes at an affordable price.
Trend Themes
1. Minimal Furnishings - Opportunity for innovative storage solutions that maximize space in homes with minimal furniture.
2. DIY Assembly - Disruptive potential in designing furniture that can be easily assembled by consumers themselves.
3. Balancing Acts - Innovation opportunity in creating visually appealing storage solutions that have a unique and artistic design.
Industry Implications
1. Furniture - Opportunity for furniture manufacturers to create modular storage solutions that cater to minimalist homes.
2. Advertising - Opportunity for advertising agencies to create visually striking campaigns to promote the benefits of organized and well-designed storage solutions.
3. Consumer Goods - Opportunity for companies to introduce DIY furniture assembly kits that provide consumers with customizable options for storage solutions.
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