The Creative 'IKEA Slumber Party' Publicity Stunt
Jennifer Gosnell — July 31, 2012 — Pop Culture
References: ikea & laughingsquid
In what is perhaps the most adorable flash mob ever, the 'IKEA Slumber Party' hit the IKEA in Emeryville, California, and those involved hopped into bed, pajama-clad, and read some bed time stories. As a great way to test out the furniture and a fun bonding experience, the hilarious flash mob completely took over the IKEA store. Occupying beds left, right and center, the group came as an organized group and hopped right in.
The IKEA staff from the video seemed pretty game. From personal experience in the store, they've been great about getting people to test out the furniture (unlike other stuffy furniture places). The crowd snuggled in for a hilarious prank. The description of the event (organized through Facebook) read: "At 7:00 PM we will climb into the beds in Ikea, Emeryville in our best sets of jammies. Hilarity, nap time, and possibly milk & cookies will ensue. Invite all your friends who look smashing in pajamas."
The IKEA staff from the video seemed pretty game. From personal experience in the store, they've been great about getting people to test out the furniture (unlike other stuffy furniture places). The crowd snuggled in for a hilarious prank. The description of the event (organized through Facebook) read: "At 7:00 PM we will climb into the beds in Ikea, Emeryville in our best sets of jammies. Hilarity, nap time, and possibly milk & cookies will ensue. Invite all your friends who look smashing in pajamas."
Trend Themes
1. Flash Mob Events - Businesses can leverage flash mob events to create viral marketing campaigns and engage with their customers in unique and memorable ways.
2. In-store Experiences - Retailers can explore creating unique in-store experiences for customers, such as slumber parties, to drive foot traffic and increase customer loyalty.
3. Unconventional Marketing Stunts - Brands can consider unconventional marketing stunts, like the 'IKEA Slumber Party,' to generate buzz and align with their target audience's values and interests.
Industry Implications
1. Retail - Retailers can leverage the trend of in-store experiences and use them as a competitive advantage to stand out in a crowded marketplace.
2. Marketing - Marketing agencies can explore new innovative ways to capture their client's target audience's attention and generate positive publicity such as unconventional marketing stunts.
3. Event Planning - Event planners can use the trend of flash mob events to create unique and engaging events that capture the attention of attendees and promote brand awareness.
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