The IKEA 'No Overcharge' Ads Celebrate Simplicity
Amelia Roblin — June 28, 2011 — Marketing
References: tbwa-istanbul & adsoftheworld
Loyal IKEA customers will know straight away that such pieces are not sold by the Swedish store, but these IKEA 'No Overcharge' ads features such furnishings in order to make a very frank point.
Indeed, anyone who shops at the home decor superstore knows that he will find furniture without frills, and consequently without an exuberant price tag.
The way that the TBWA advertising agency of Istanbul, Turkey, has jazzed up this unornamented mirror, chair and coffee table makes them look a little ridiculous. The natural light wood of each object, executed with perfect right angle joints, is the way that these affordable furnishings should remain. The IKEA 'No Overcharge' ads essentially assert that an increase in cost would only occur if the company's products started looking as gaudy as these do.
Indeed, anyone who shops at the home decor superstore knows that he will find furniture without frills, and consequently without an exuberant price tag.
The way that the TBWA advertising agency of Istanbul, Turkey, has jazzed up this unornamented mirror, chair and coffee table makes them look a little ridiculous. The natural light wood of each object, executed with perfect right angle joints, is the way that these affordable furnishings should remain. The IKEA 'No Overcharge' ads essentially assert that an increase in cost would only occur if the company's products started looking as gaudy as these do.
Trend Themes
1. Minimalist Furnishings - Opportunity for disruptive innovation in creating simple and affordable furniture designs.
2. Affordable Home Decor - Opportunity for disruptive innovation in offering budget-friendly furniture and decor options.
3. Subdued Aesthetics - Opportunity for disruptive innovation in promoting minimalist and unornamented design styles.
Industry Implications
1. Furniture Manufacturing - Opportunity for disruptive innovation in streamlining production processes to offer cost-effective furniture solutions.
2. Home Decor Retail - Opportunity for disruptive innovation in curating a range of affordable and minimalist home decor products.
3. Interior Design Services - Opportunity for disruptive innovation in providing design services that prioritize minimalism and affordability.
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