IKEA Lets 100 Cats Roam Store to Feel 'Happy Inside'
Elsa Blaine — September 13, 2010 — Lifestyle
References: ikea & trendsnow.net
IKEA let loose 100 cats to wander their Wembley store to create this feel-good commercial. 'Happy Inside', as the ad is called, shows the curious felines playing with stuffed toys, batting at furniture tags and becoming mesmerized by IKEA’s funky light fixtures.
In the end, after a long evening of exploring and amusing themselves, the IKEA cats all manage to find a comfy spot in the store to curl up for a cat nap. Ah...all 'Happy Inside.' The adorable spot was created by Mother London agency.
In the end, after a long evening of exploring and amusing themselves, the IKEA cats all manage to find a comfy spot in the store to curl up for a cat nap. Ah...all 'Happy Inside.' The adorable spot was created by Mother London agency.
Trend Themes
1. Catvertising - Exploring the trend of using cats in advertising campaigns to create feel-good and adorable content.
2. In-store Experiences - The trend of incorporating interactive elements, such as letting animals roam, to enhance the shopping experience and create a unique atmosphere.
3. Emotional Marketing - The trend of using emotional storytelling and cute animals like cats to connect with consumers on a deeper level and evoke positive emotions.
Industry Implications
1. Advertising - Opportunity for advertisers to leverage the popularity of cats in campaigns to capture consumer attention and create viral content.
2. Retail - Retailers can enhance the in-store experience by incorporating interactive elements like animal interactions, creating an environment that attracts and engages customers.
3. Creative Agencies - Opportunity for creative agencies to leverage emotional marketing and animal-related content to create captivating and shareable campaigns for their clients.
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