IIIBeCa by Joy Gryson Donates to Three Charities With Every Bag Bought
Michael Hemsworth — August 27, 2013 — Social Good
References: iiibeca & nitrolicious
As September approaches, so does the 12th anniversary of 9/11, which is a travesty that IIIBeCa by Joy Gryson looks to help give back in lieu of. With every bag that's purchased, IIIBeCa by Joy Gryson will give 3% of the wholesale proceeds to 3 non-profit charities each including the 9/11 Memorial Fund, Memorial Sloane Kettering Cancer Center and Family Focus Adoption Services.
The designs by IIIBeCa by Joy Gryson are as pretty as the cause behind them, which is an aspect that can help to make each purchase that much more significant in the long run. Gryson -- a New Yorker herself -- created the line that helps to continue funding the above-mentioned charities while providing quality goods to fashion lovers both domestically and internationally.
The designs by IIIBeCa by Joy Gryson are as pretty as the cause behind them, which is an aspect that can help to make each purchase that much more significant in the long run. Gryson -- a New Yorker herself -- created the line that helps to continue funding the above-mentioned charities while providing quality goods to fashion lovers both domestically and internationally.
Trend Themes
1. Charitable Fashion - Opportunity for fashion companies to incorporate philanthropy into their business model by donating a percentage of proceeds to non-profit organizations.
2. Cause-driven Purchases - Growing trend of consumers seeking products that align with their values and support meaningful causes.
3. Sustainable Philanthropy - Shift towards sustainable philanthropy where businesses commit to donating a portion of their sales on an ongoing basis.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage charitable partnerships to attract socially-conscious consumers and differentiate themselves in the market.
2. Non-profit - Opportunity for non-profit organizations to collaborate with fashion companies and benefit from their philanthropic initiatives.
3. Social Enterprise - Rise of social enterprises that combine profit-making activities with a mission to create a positive social impact and support charitable causes.
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