The IGFM Get a Closer Look Campaign Gives Consumers Perspective
Meghan Young — April 10, 2014 — Naughty
References: grammerstorf.net & adeevee
The consumer culture, which wants for-the-moment styles at a steal, are in for a big wake up call with the IGFM Get a Closer ad campaign. It takes commonly held mindsets, such as 'I would die for that bag' and 'I can't keep my hands off these sales,' with gruesomely dead and injured images of the laborers who made the items. The juxtapositions may be shocking, but they are in line with popular culture today.
Conceived and executed by Tom Grammerstorf, an ad agency based in Hamburg, Germany, the IGFM Get a Closer ad campaign was art directed by Enrico Hoppe with creative direction by Tom Grammerstorf himself, who also shot the images. The images were enhanced by CGI artist Felix Bader and retoucher Holger Egbers.
Conceived and executed by Tom Grammerstorf, an ad agency based in Hamburg, Germany, the IGFM Get a Closer ad campaign was art directed by Enrico Hoppe with creative direction by Tom Grammerstorf himself, who also shot the images. The images were enhanced by CGI artist Felix Bader and retoucher Holger Egbers.
Trend Themes
1. Conscious Consumerism - The gruesome labor injury ads trend promotes transparency in manufacturing and ethical consumerism.
2. Emotional Advertising - The IGFM Get a Closer ad campaign uses emotion and shock value to grab attention and create a lasting impact.
3. Social Responsibility - The trend of socially responsible advertising is on the rise, as more brands connect with their audience through shared values and beliefs.
Industry Implications
1. Fashion and Retail - The fashion and retail industry can use this trend to promote ethical and sustainable manufacturing practices.
2. Advertising and Marketing - Advertising and marketing professionals can create emotionally impactful campaigns that promote transparency and social responsibility.
3. Consumer Goods - Consumer goods companies can use this trend to build trust with consumers by promoting ethical sourcing and manufacturing processes.
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